Stay ahead of the creative curve
From creative tests, to campaign tracking, to concept tests, you can always rely on our powerful all-in-one platform and dedicated consultants to get reliable consumer insights.
Trusted and loved by 2,600+ clients
How Appinio works
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Draft a questionnaire
Make use of our templates or create your own customized survey.
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Define your target group
With our panel you can reach your target group in 90+ countries and select from 1200+ characteristics to define exactly whom you want to reach.
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Get results in minutes
Use our interactive reports to track, analyze and export results in real-time.
Use cases & methods
Innovation
Design test
Let your own target group have a say and ask how designs or ads are received by the target group as early as the conception phase.
Tracking
Consumer tracking
Understand how consumers think and what drives their choices. From purchase frequency to product use, to drivers and barriers - we've got all the answers you need, in real time.
Strategy
Target group analysis
Gen Z or Millenials? Yoga lovers or CrossFit fans? Get a clear understanding of your target audience to create great products that they will actually need and love.
Innovation
Concept test
How to find out strengths and weaknesses of new product ideas in 4 steps.