Appinio's Market Research Blog

August 15, 2023 | 8min read

Mystery Shopping: Enhancing Customer Experience through objective evaluations

Have you ever imagined detectives embarking on a covert mission?

Read more

August 15, 2023 | 10min read

The Ansoff Matrix: Exploring Growth Opportunities

Looking into entering new markets or understanding how you can make the most of your existing products in existing markets?Then lo...

Read more

August 15, 2023 | 9min read

The Semantic Differential Scale: The Power of Perceptions in Market Research

Market researchers are always on the lookout for innovative tools that can provide deeper insights into consumer behavior and pref...

Read more

July 3, 2023 | 8min read

Regression analysis: Precise Forecasts and Predictions

Regression analysis plays a vital role in contemporary market research, offering a powerful tool for making accurate forecasts and...

Read more

July 3, 2023 | 12min read

Qualitative & Quantitative Survey Methods: Online Surveys for your Needs

What perception does the public have of my company? How effectively is the new advertising campaign resonating with the target aud...

Read more

June 22, 2023 | 9min read

The Delphi Method: Unlocking the Power of Expert Forecasts

Unlocking the secrets of the future has always been a captivating quest, driving individuals and businesses to seek innovative met...

Read more

June 1, 2023 | 12min read

Target Market Expansion – How to grow by expanding your target market

In the dynamic landscape of business, growth and sustainability are paramount. To thrive in a competitive marketplace, companies n...

Read more

February 28, 2023 | 18min read

Sample size & margin of error: Appinio's online calculators for bulletproof surv...

Whether it's about political sentiment, customer satisfaction, the Appinio Hype Train or a company employee survey, surveys are th...

Read more

December 13, 2022 | 24min read

Understanding Market Research: Everything about Market Research Methods

Conducting market research is the best way to ensure the success of your business idea, but it can seem daunting at times.Appinio ...

Read more

October 20, 2022 | 7min read

How to use HR surveys?

Introduction Corporate success is significantly linked to the performance of the employees - no matter whether we talk about a sma...

Read more

October 20, 2022 | 10min read

Implicit Association Testing (IAT)

95 percent of all purchasing decisions are made subconsciously, according to studies such as the one conducted by Harvard Professo...

Read more

October 17, 2022 | 16min read

7 Steps to a Successful Target Audience Analysis

Running successful marketing research means it is crucial to have a clear understanding of the target audience.

Read more

October 17, 2022 | 11min read

Competitive Analysis

In the world of business, competition is just as fierce as in a cycling race. To stay ahead of the game, companies must constantly...

Read more

October 18, 2022 | 8min read

Pricing Analysis: The Van Westendorp Price Sensitivity Meter

Setting the right price for a product or service can be a daunting task for companies.

Read more

October 18, 2022 | 12min read

The Survey Guide - How to Design a Professional Questionnaire

Market research heavily relies on questionnaires as they are essential in generating valuable insights into the minds of consumers...

Read more

October 18, 2022 | 8min read

Quality Criteria of a Survey for Market Research

Market research is a critical aspect of a company's decision-making process, providing essential insights that can inform various ...

Read more

October 18, 2022 | 9min read

Measuring Brand Image

What do you think of when you hear the names Volkswagen, Coca-Cola, or Burger King? Your associations, whether positive or negativ...

Read more

October 18, 2022 | 13min read

Design-Test: How to test a Design properly?

It's not always easy to capture the essence of a brand or communicate its benefits through corporate logos, claims, out-of-home ad...

Read more

October 18, 2022 | 10min read

Kano Analysis: The Complete Guide

Creating products or services that will satisfy your customers' needs is the ultimate goal for any team. While numerous ideas may ...

Read more

October 18, 2022 | 10min read

Identify unknown potential with the TURF Analysis

Discovering which product will appeal to the greatest number of customers can be a challenge for any company.

Read more

October 18, 2022 | 12min read

Conjoint Analysis: a comprehensive practical guide

Product development and market establishment pose significant challenges for many companies.

Read more

October 18, 2022 | 6min read

Preference measurement: Maximum Difference Scaling

As a marketer or decision-maker, you may often wonder which product features or services are most important to your customers or t...

Read more

October 20, 2022 | 13min read

Measuring Customer Satisfaction

Measuring customer satisfaction is key to any business's success. Satisfied customers not only return but also recommend products ...

Read more

October 20, 2022 | 5min read

Logo-Test: How to Test a new Logo?

Introduction A logo is the figurehead of a company. Therefore, marketing experts need to know potential customers' opinions on the...

Read more

October 20, 2022 | 8min read

4 Steps to a Concept Testing Survey

Introduction Having an outstanding idea for a product or service does not guarantee success. Many ideas fail because there is simp...

Read more

October 20, 2022 | 10min read

Brand Awareness Survey

Introduction Sportswear: Nike and Adidas. Car brands: Volkswagen, Mercedes, Audi. When naming a product category, consumers know b...

Read more

October 20, 2022 | 5min read

Campaign Tracking: How to Measure Advertising Effectiveness

Objective Advertising is an integral part of brand communication and can have various purposes. Typical advertising objectives are...

Read more

October 20, 2022 | 11min read

A Short Guide for Brand Tracking

Consumer behaviour is in a constant state of flux, posing an ongoing challenge for brands.

Read more

October 20, 2022 | 7min read

Pricing Analysis: The Gabor-Granger-Method

Introduction Determining the price of a product or service is an essential step for every company. A critical success factor here ...

Read more