Appinio's Market Research Blog

August 15, 2023 | 8min read

Mystery Shopping for Beginners: Enhancing Customer Experience Through Objective ...

Have you ever imagined detectives embarking on a covert mission? While mystery shopping may bring up such dramatic images, the rea...

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August 15, 2023 | 9min read

The Ansoff Matrix: Exploring Growth Opportunities

Looking into entering new markets or understanding how you can make the most of your existing products in existing markets?Then lo...

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August 15, 2023 | 8min read

The Semantic Differential Scale: The Power of Perceptions in Market Research

Market researchers are always on the lookout for innovative tools that can provide deeper insights into consumer behavior and pref...

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July 3, 2023 | 7min read

Regression analysis: Precise Forecasts and Predictions

Regression analysis plays a vital role in contemporary market research, offering a powerful tool for making accurate forecasts and...

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July 3, 2023 | 11min read

Qualitative & Quantitative Survey Methods: Online Surveys for your Market Resear...

What perception does the public have of my company? How effectively is the new advertising campaign resonating with the target aud...

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June 22, 2023 | 8min read

The Delphi Method: Unlocking the Power of Expert Forecasts

Unlocking the secrets of the future has always been a captivating quest, driving individuals and businesses to seek innovative met...

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June 1, 2023 | 12min read

Target Market Expansion – How to grow by expanding your target market

In the dynamic landscape of business, growth and sustainability are paramount. To thrive in a competitive marketplace, companies n...

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June 1, 2023 | 14min read

SWOT analysis - What is and how to conduct it?

The SWOT analysis is a valuable tool used by organisations and individuals alike to evaluate their current situation, make informe...

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February 28, 2023 | 16min read

Sample size & margin of error: use Appinio's online calculators for bulletproof ...

Whether it's about political sentiment, customer satisfaction, the Appinio Hype Train or a company employee survey, surveys are th...

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December 13, 2022 | 18min read

Understanding Market Research: Everything You Need to Know About Market Research...

Conducting market research is the best way to ensure the success of your business idea, but it can seem daunting at times.Appinio ...

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October 20, 2022 | 7min read

How to use HR surveys?

Introduction Corporate success is significantly linked to the performance of the employees - no matter whether we talk about a sma...

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October 20, 2022 | 8min read

Implicit Association Testing (IAT)

95 percent of all purchasing decisions are made subconsciously, according to studies such as the one conducted by Harvard Professo...

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October 17, 2022 | 13min read

7 Steps to a Successful Target Audience Analysis

Running successful marketing research means it is crucial to have a clear understanding of the target audience. Whether they are d...

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October 17, 2022 | 10min read

Competitive Analysis

In the world of business, competition is just as fierce as in a cycling race. To stay ahead of the game, companies must constantly...

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October 18, 2022 | 6min read

Pricing Analysis: The Van Westendorp Price Sensitivity Meter

Setting the right price for a product or service can be a daunting task for companies. It involves striking a delicate balance bet...

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October 18, 2022 | 10min read

The Survey Guide - How to Design a Professional Questionnaire

Market research heavily relies on questionnaires as they are essential in generating valuable insights into the minds of consumers...

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October 18, 2022 | 7min read

Quality Criteria of a Survey for Market Research

Market research is a critical aspect of a company's decision-making process, providing essential insights that can inform various ...

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October 18, 2022 | 7min read

Measuring Brand Image

What do you think of when you hear the names Volkswagen, Coca-Cola, or Burger King? Your associations, whether positive or negativ...

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October 18, 2022 | 10min read

Design-Test: How to test a Design properly?

It's not always easy to capture the essence of a brand or communicate its benefits through corporate logos, claims, out-of-home ad...

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October 18, 2022 | 8min read

Kano Analysis: The Complete Guide

Creating products or services that will satisfy your customers' needs is the ultimate goal for any team. While numerous ideas may ...

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October 18, 2022 | 8min read

Identify unknown potential with the TURF Analysis

Discovering which product will appeal to the greatest number of customers can be a challenge for any company. Enter TURF analysis,...

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October 18, 2022 | 10min read

Conjoint Analysis: a comprehensive practical guide

Product development and market establishment pose significant challenges for many companies. During the development process, the c...

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October 18, 2022 | 4min read

Preference measurement: Maximum Difference Scaling

As a marketer or decision-maker, you may often wonder which product features or services are most important to your customers or t...

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October 20, 2022 | 11min read

Measuring Customer Satisfaction

Measuring customer satisfaction is key to any business's success. Satisfied customers not only return but also recommend products ...

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October 20, 2022 | 4min read

Logo-Test: How to Test a new Logo?

Introduction A logo is the figurehead of a company. Therefore, marketing experts need to know potential customers' opinions on the...

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October 20, 2022 | 8min read

4 Steps to a Concept Testing Survey

Introduction Having an outstanding idea for a product or service does not guarantee success. Many ideas fail because there is simp...

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October 20, 2022 | 9min read

Brand Awareness Survey

Introduction Sportswear: Nike and Adidas. Car brands: Volkswagen, Mercedes, Audi. When naming a product category, consumers know b...

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October 20, 2022 | 5min read

Campaign Tracking: How to Measure Advertising Effectiveness

Objective Advertising is an integral part of brand communication and can have various purposes. Typical advertising objectives are...

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October 20, 2022 | 9min read

A Short Guide for Brand Tracking

Consumer behaviour is in a constant state of flux, posing an ongoing challenge for brands. In order to survive in this highly comp...

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October 20, 2022 | 6min read

Pricing Analysis: The Gabor-Granger-Method

Introduction Determining the price of a product or service is an essential step for every company. A critical success factor here ...

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