Appinio's Blog

March 6, 2023

Calculating sample size and margin of error: use the Appinio online calculators ...

Whether it's about political sentiment, customer satisfaction, the Appinio Hype Train or a company employee survey, surveys are th...

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December 13, 2022

Understanding Market Research: Everything You Need to Know

Conducting market research is the best way to ensure the success of your business idea, but it can seem daunting at times.Appinio ...

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October 20, 2022

How to use HR surveys?

Introduction Corporate success is significantly linked to the performance of the employees - no matter whether we talk about a sma...

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October 20, 2022

Implicit Association Testing (IAT)

95 percent of all purchasing decisions are made subconsciously, according to studies such as the one conducted by Harvard Professo...

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October 20, 2022

7 Steps to a Successful Target Audience Analysis

Introduction Demanding online enthusiast or internet-savvy PR consultant? Single top earner or family man from the working class? ...

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October 20, 2022

Competetive Analysis

Introduction A cycling race is a competition par excellence for athletes. They start shoulder to shoulder on command, fight their ...

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October 20, 2022

Pricing Analysis: The Van Westendorp Price Sensitivity Meter

Setting the right price for a product or service can be a daunting task for companies.   It involves striking a delicate balance b...

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October 20, 2022

The Survey Guide - How to Design a Professional Questionnaire

Market research heavily relies on questionnaires as they are essential in generating valuable insights into the minds of consumers...

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October 20, 2022

Quality Criteria of a Survey for Market Research

Introduction Market research studies serve companies as a basis for better decision-making. Whether advertising campaigns for a ne...

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October 20, 2022

Measuring Brand Image

Introduction Volkswagen. Coca-Cola. Burger King. What do consumers associate with these brands? Is it great cars or the emissions ...

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October 20, 2022

Design-Test: How to test a Design properly?

It's not always easy to capture the essence of a brand or communicate its benefits through corporate logos, claims, out-of-home ad...

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October 20, 2022

Kano Analysis: The Complete Guide

1. Introduction Product and service developments pose great challenges for every marketing, innovation, product and brand manager....

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October 20, 2022

Identify unknown potential with the TURF Analysis

Introduction The abbreviation TURF stands for Total Unduplicated Reach & Frequency. To be precise, the TURF method is not a su...

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October 20, 2022

Conjoint Analysis: a comprehensive practical guide

1. Introduction Developing a new product and establishing it on the market provides challenges for many companies. During the deve...

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October 20, 2022

Preference measurement: Maximum Difference Scaling

Introduction Which product features are the most important to my customers? What services should I offer to satisfy my target grou...

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October 20, 2022

Measuring Customer Satisfaction

Introduction Satisfied customers come back. They recommend products to others. Leave positive reviews, maybe buy more in the futur...

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October 20, 2022

Design-Test: How to Test a Logo?

Introduction A logo is the figurehead of a company. Therefore, marketing experts need to know potential customers' opinions on the...

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October 20, 2022

4 Steps to a Concept Testing Survey

Introduction Having an outstanding idea for a product or service does not guarantee success. Many ideas fail because there is simp...

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October 20, 2022

Brand Awareness Survey

Introduction Sportswear: Nike and Adidas. Car brands: Volkswagen, Mercedes, Audi. When naming a product category, consumers know b...

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October 20, 2022

Campaign Tracking: How to Measure Advertising Effectiveness

Objective Advertising is an integral part of brand communication and can have various purposes. Typical advertising objectives are...

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October 20, 2022

A Short Guide for Brand Tracking

Consumer behaviour is in a constant state of flux, posing an ongoing challenge for brands.   In order to survive in this highly co...

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October 20, 2022

Pricing Analysis: The Gabor-Granger-Method

Introduction Determining the price of a product or service is an essential step for every company. A critical success factor here ...

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