Appinio's Blog

December 20, 2022

Calculating sample size and margin of error: use the Appinio online calculators ...

Whether it's about political sentiment, customer satisfaction, the Appinio Hype Train or a company employee survey, surveys are th...

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December 13, 2022

Understanding Market Research: Everything You Need to Know

Conducting market research is the best way to ensure the success of your business idea, but it can seem daunting at times.Appinio ...

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December 13, 2022

Design-Test: How to test a Design properly?

Introduction Corporate logo, claim, out-of-home advertising, online ads or packaging - in the most cases it is not easy to communi...

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October 20, 2022

How to use HR surveys?

Introduction Corporate success is significantly linked to the performance of the employees - no matter whether we talk about a sma...

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October 20, 2022

The Survey Guide - How to Design a Professional Questionnaire

Introduction Questionnaires are the core of market research. With the help of a good questionnaire, exciting insights into the min...

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October 20, 2022

Implicit Testing

1.Introduction 95 percent of all purchasing decisions are made subconsciously. This is the result of numerous studies in brain res...

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October 20, 2022

7 Steps to a Successful Target Audience Analysis

Introduction Demanding online enthusiast or internet-savvy PR consultant? Single top earner or family man from the working class? ...

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October 20, 2022

Competetive Analysis

Introduction A cycling race is a competition par excellence for athletes. They start shoulder to shoulder on command, fight their ...

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October 20, 2022

Quality Criteria of a Survey for Market Research

Introduction Market research studies serve companies as a basis for better decision-making. Whether advertising campaigns for a ne...

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October 20, 2022

Pricing Analysis: The Van Westendorp Price Sensitivity Meter

Introduction Finding the optimal price for a product or service is a major challenge for companies. How high is the maximum price ...

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October 20, 2022

Measuring Brand Image

Introduction Volkswagen. Coca-Cola. Burger King. What do consumers associate with these brands? Is it great cars or the emissions ...

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October 20, 2022

Kano Analysis: The Complete Guide

1. Introduction Product and service developments pose great challenges for every marketing, innovation, product and brand manager....

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October 20, 2022

Identify unknown potential with the TURF Analysis

Introduction The abbreviation TURF stands for Total Unduplicated Reach & Frequency. To be precise, the TURF method is not a su...

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October 20, 2022

Conjoint Analysis: a comprehensive practical guide

1. Introduction Developing a new product and establishing it on the market provides challenges for many companies. During the deve...

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October 20, 2022

Preference measurement: Maximum Difference Scaling

Introduction Which product features are the most important to my customers? What services should I offer to satisfy my target grou...

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October 20, 2022

Measuring Customer Satisfaction

Introduction Satisfied customers come back. They recommend products to others. Leave positive reviews, maybe buy more in the futur...

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October 20, 2022

Design-Test: How to Test a Logo?

Introduction A logo is the figurehead of a company. Therefore, marketing experts need to know potential customers' opinions on the...

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October 20, 2022

4 Steps to a Concept Testing Survey

Introduction Having an outstanding idea for a product or service does not guarantee success. Many ideas fail because there is simp...

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October 20, 2022

Brand Awareness Survey

Introduction Sportswear: Nike and Adidas. Car brands: Volkswagen, Mercedes, Audi. When naming a product category, consumers know b...

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October 20, 2022

Campaign Tracking: How to Measure Advertising Effectiveness

Objective Advertising is an integral part of brand communication and can have various purposes. Typical advertising objectives are...

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October 20, 2022

A Short Guide for Brand Tracking

Definition & Objective The world is constantly changing, and with it, the behaviour of consumers. Every day, brands face the c...

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October 20, 2022

Pricing Analysis: The Gabor-Granger-Method

Introduction Determining the price of a product or service is an essential step for every company. A critical success factor here ...

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October 28, 2021

Everything You Need to Know About the Likert Scale | Appinio

Are you happy? Are you satisfied? These questions are probably some of the hardest to answer in life and are relevant within marke...

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October 6, 2021

The Ultimate NPS Guide 2022: All You Need to Know About the Net Promoter Score

Modern marketing offers many possibilities and tools to calculate success and to put a product or service in a new, more palatable...

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