Appinio's Market Research Blog

October 14, 2025 | 8min read

The power of market research: How McCain conquered the market with CEPs

Did you also attend the OMR Masterclass held by our Director Research Louise Leitsch? Then you already know how fascinating McCain...

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February 13, 2025 | 5min read

Blending machine learning and human expertise for high-quality research data

At Appinio, high-quality data is the backbone of the insights we deliver. Maintaining data integrity requires a precise balance be...

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November 4, 2024 | 5min read

Trustly uses Appinio’s insights to revolutionize utility bill payments

Trustly, a Swedish fintech company, set themselves a goal - To make payments easier and more direct. How? By enabling customers to...

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September 19, 2024 | 9min read

Track Your Customer Retention & Brand Metrics for Post-Holiday Success

With the time of booming sales and increased customer engagement fading, a new challenge emerges: retaining those customers you wo...

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September 16, 2024 | 10min read

Creative Checkup – Optimize Advertising Slogans & Creatives for ROI

In the last post, we looked at how to make sure your pricing strategy is seasonality-proof. Yet seasonality success is not only ab...

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September 3, 2024 | 10min read

Get your brand Holiday Ready: 4 Essential Steps to Smash your Q4

As the year ends, Q4 presents the perfect opportunity for you to capitalize on the consumer spending surge driven by Black Friday,...

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September 3, 2024 | 9min read

Beyond Demographics: Psychographics power in target group identification

It’s the season of challenges and opportunities. The pressure to stand out, create resonant campaigns, and target the right segmen...

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August 29, 2024 | 32min read

What is Convenience Sampling? Definition, Method, Examples

Have you ever wondered how researchers choose the people they study when conducting surveys or experiments? It might surprise you ...

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August 27, 2024 | 9min read

Finding the Optimal Price for Your Black Friday & Christmas Promotions

During the Holiday season, the stakes and opportunities for your business are higher than ever. Black Friday and Christmas can bri...

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August 27, 2024 | 35min read

What is Brand Architecture? Models, Strategy, Examples

Have you ever wondered how some companies manage to keep their brands organized and recognizable, even as they grow and diversify ...

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August 22, 2024 | 32min read

What is Voice of the Customer (VoC)? Program, Examples

Have you ever wondered what your customers really think about your business? Understanding the true voice of your customers is mor...

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August 20, 2024 | 31min read

What is Employee Experience (EX) and How to Improve It?

What makes employees truly happy at work? Is it the paycheck, the benefits, or something deeper? The concept of Employee Experienc...

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August 19, 2024 | 15min read

Revolutionizing Brand Health with Mental Availability: Key Takeaways

Are you navigating the competitive landscape using a traditional AIDA framework but your brand insights feel superficial and disco...

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August 15, 2024 | 30min read

360-Degree Feedback: Survey, Process, Software, Examples

Have you ever wondered how you can get a complete picture of your performance at work beyond just what your boss thinks? That's wh...

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August 13, 2024 | 30min read

What is ANOVA Test? Definition, Types, Examples

Have you ever wondered how researchers determine if different groups in a study have significantly different outcomes? Analysis of...

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August 8, 2024 | 30min read

Environmental Analysis: Definition, Steps, Tools, Examples

Have you ever wondered how we can make better decisions to protect our environment and ensure a sustainable future? Environmental ...

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August 6, 2024 | 34min read

Marketing Mix: The 4 Ps of Marketing & How to Use Them?

Have you ever wondered what makes a marketing campaign successful and why some products seem to fly off the shelves while others g...

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August 1, 2024 | 26min read

Multistage Sampling: Definition, Guide, Examples

Have you ever wondered how researchers manage to study large, diverse populations without surveying every single person? Multistag...

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July 30, 2024 | 36min read

VRIO Framework: Definition, Analysis, Examples

Have you ever wondered what makes some companies stand out in a crowded market while others struggle to keep up? The secret often ...

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June 26, 2024 | 35min read

Brand Development: Definition, Process, Strategies, Examples

Have you ever wondered what makes some brands stand out in a crowded market while others fade into the background? Developing a st...

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June 18, 2024 | 7min read

Future Flavors: How Burger King nailed Concept Testing with Predictive Insights

In the fast-paced world of fast food, staying ahead requires more than just an innovative menu; it demands a deep understanding of...

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June 18, 2024 | 32min read

What is a Pulse Survey? Definition, Types, Questions

Are you looking for a quick and effective way to understand the feelings and opinions of your employees or customers? Pulse survey...

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May 30, 2024 | 29min read

Pareto Analysis: Definition, Pareto Chart, Examples

Have you ever wondered why a small number of problems seem to cause the majority of issues in your work or personal life? The answ...

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May 28, 2024 | 32min read

What is Systematic Sampling? Definition, Types, Examples

Ever wondered how researchers select a group of people or items to study from a larger population? Well, that's where systematic s...

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May 16, 2024 | 30min read

Time Series Analysis: Definition, Types, Techniques, Examples

Ever wondered how businesses predict future trends or how meteorologists forecast the weather? The answer lies in time series anal...

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May 14, 2024 | 32min read

Experimental Research: Definition, Types, Design, Examples

Experimental research is a cornerstone of scientific inquiry, providing a systematic approach to understanding cause-and-effect re...

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May 7, 2024 | 29min read

Interval Scale: Definition, Characteristics, Examples

Have you ever wondered how we measure things like temperature, IQ, or time intervals? Understanding how we quantify these attribut...

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May 3, 2024 | 29min read

What is Qualitative Observation? Definition, Types, Examples

Have you ever wondered how researchers gain deep insights into human behavior and social interactions? Qualitative observation off...

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May 2, 2024 | 31min read

What is a Perceptual Map and How to Make One? (+ Template)

Have you ever wondered how companies know exactly where to position their products in the market to attract customers? Understandi...

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April 25, 2024 | 37min read

Targeted Advertising: Definition, Benefits, Examples

Are you tired of casting a wide net with your advertising efforts only to see minimal returns on your investment? In today's digit...

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April 17, 2024 | 26min read

Quota Sampling: Definition, Types, Methods, Examples

Have you ever wondered how researchers ensure that their study samples accurately represent the diverse characteristics of the pop...

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April 15, 2024 | 34min read

What is Market Share? Definition, Formula, Examples

Ever wondered how businesses gauge their success in competitive markets? Market share holds the answer. In the dynamic world of co...

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April 11, 2024 | 35min read

What is Data Analysis? Definition, Tools, Examples

Have you ever wondered how businesses make decisions, scientists uncover new discoveries, or governments tackle complex challenges...

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April 9, 2024 | 29min read

What is a Confidence Interval and How to Calculate It?

Have you ever wondered how we can accurately estimate population parameters, like the average height of people in a city or the pr...

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April 5, 2024 | 29min read

What is Field Research? Definition, Types, Methods, Examples

Have you ever wondered how researchers gather data about real-life situations, behaviors, and interactions? Field research holds t...

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April 3, 2024 | 29min read

What is Cluster Sampling? Definition, Methods, Examples

Have you ever wondered how researchers can study extensive and diverse populations without having to survey every single individua...

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April 1, 2024 | 27min read

Cross-Tabulation Analysis: A Full Guide (+ Examples)

Have you ever wondered how researchers and analysts make sense of complex data to uncover hidden relationships and patterns? Enter...

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March 28, 2024 | 28min read

What is Sampling Error? Definition, Types, Examples

Have you ever wondered why survey results sometimes differ from reality or why estimates based on a sample don't always match the ...

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March 27, 2024 | 27min read

Situational Analysis: Definition, Methods, Process, Examples

Ever wondered how businesses make strategic decisions? How do they navigate through complex environments and stay ahead of the com...

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March 26, 2024 | 32min read

What is Ad Hoc Analysis and Reporting? Process, Examples

Have you ever needed to find quick answers to pressing questions or solve unexpected problems in your business? Enter ad hoc analy...

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March 21, 2024 | 28min read

What is Predictive Modeling? Definition, Types, Techniques

Have you ever wondered how companies predict which products you're likely to buy, or how healthcare providers forecast the likelih...

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March 18, 2024 | 30min read

What is Brand Equity? Definition, Measurement, Examples

Have you ever wondered why some brands seem to effortlessly capture the hearts and minds of consumers while others struggle to gai...

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March 14, 2024 | 24min read

Discrete vs. Continuous Data: Differences and Examples

Have you ever wondered why some data seems to come in distinct, separate values, while other data varies smoothly over a range? Un...

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March 12, 2024 | 30min read

What is Sentiment Analysis? Guide, Tools, Uses, Examples

Have you ever wondered how businesses can understand what people really think about their products or services just by analyzing o...

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March 8, 2024 | 21min read

What is Behavioral Segmentation? Definition, Types, Examples

Have you ever wondered why some marketing campaigns seem to resonate with you more than others? Perhaps it's because those campaig...

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March 6, 2024 | 32min read

What is a Control Group? Definition, Uses, Examples

Have you ever wondered how researchers determine if a new medication is effective, or how businesses evaluate the impact of their ...

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March 4, 2024 | 30min read

What is Correlational Research? (+ Design, Examples)

Ever wondered how researchers explore connections between different factors without manipulating them? Correlational research offe...

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February 29, 2024 | 31min read

What is Statistical Analysis? Types, Methods, Software, Examples

Ever wondered how we make sense of vast amounts of data to make informed decisions? Statistical analysis is the answer. In our dat...

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February 27, 2024 | 32min read

What is Benchmarking? Definition, Software, Examples

Ever wondered how top-performing companies stay ahead in the game? The answer lies in benchmarking. Benchmarking is like looking o...

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February 23, 2024 | 32min read

What is Nominal Data? Definition, Characteristics, Examples

Ever wondered how researchers classify data into different categories? Nominal data holds the key to this classification puzzle. F...

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February 21, 2024 | 33min read

Causal Research: Definition, Design, Tips, Examples

Ever wondered why certain events lead to specific outcomes? Understanding causality—the relationship between cause and effect—is c...

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February 19, 2024 | 36min read

Internal Validity in Research: Definition, Threats, Examples

Ever wondered how researchers ensure that their findings accurately reflect cause-and-effect relationships? Understanding internal...

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February 15, 2024 | 40min read

What is UX Research? Methods, Process, Tools, Examples

Ever wondered how successful products and services are meticulously crafted to cater to your needs and preferences? User Experienc...

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February 13, 2024 | 38min read

What is Trend Analysis? Definition, Formula, Examples

Have you ever wondered how to uncover hidden insights within your data, predict future trends, and make informed decisions that ca...

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February 9, 2024 | 36min read

What is Empirical Research? Definition, Methods, Examples

Ever wondered how we gather the facts, unveil hidden truths, and make informed decisions in a world filled with questions? Empiric...

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February 7, 2024 | 42min read

What is Product Positioning? Definition, Template, Examples

Have you ever wondered what sets wildly successful products apart from the rest? The answer often lies in their strategic product ...

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February 5, 2024 | 34min read

What is Ordinal Data? Definition, Analysis, Examples

Have you ever wondered how researchers make sense of data with categories that have a clear order but unequal intervals? In the wo...

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February 1, 2024 | 38min read

What is Meta-Analysis? Definition, Research & Examples

Are you looking to harness the power of data and uncover meaningful insights from a multitude of research studies? In a world over...

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January 30, 2024 | 30min read

Customer Experience Management (CXM): Strategy, Software, Examples

Are your customers truly satisfied with their interactions with your brand? In a world where customer expectations are continually...

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January 24, 2024 | 35min read

What is Interaction Design? Principles, Process, Examples

Are you ready to dive into the dynamic world of Interaction Design, where every click, tap, and swipe holds the power to shape mem...

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January 22, 2024 | 30min read

What is Stratified Random Sampling? Definition, Method, Examples

Have you ever wondered how researchers obtain accurate and representative data from diverse populations? One powerful tool stands ...

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January 18, 2024 | 46min read

What is Inferential Statistics? Definition, Types, Examples

Ever wondered how we can make confident predictions and informed decisions about large populations with just a limited sample of d...

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January 16, 2024 | 29min read

What is a Longitudinal Study? Definition, Types, Examples

Ever wondered how researchers gain profound insights into changes and developments that unfold over time? The answer lies in the w...

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January 12, 2024 | 34min read

What is Packaging Design? Process, Examples, Trends

Are you ready to captivate your audience, stand out in the market, and create packaging that truly speaks to your brand's essence?...

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January 10, 2024 | 35min read

What is Applied Research? Definition, Types, Examples | Appinio Blog

Ever wondered how groundbreaking solutions to real-world challenges are developed, or how innovations come to life? Applied resear...

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January 5, 2024 | 37min read

What is Ethnographic Research? Definition, Methods, Examples

Ever wondered how researchers immerse themselves in the intricacies of different cultures, communities, and human behaviors to unc...

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January 4, 2024 | 34min read

What is Product-Market Fit? Definition, Process, Examples

Ever wondered what separates successful products from the ones that fade into obscurity? The answer lies in one crucial concept: p...

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January 3, 2024 | 35min read

What is a PESTEL Analysis? Definition, Factors, Examples

Are you ready to decode the intricate puzzle of business dynamics and gain a competitive edge? In this guide, we unravel the power...

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December 27, 2023 | 43min read

How to Come Up With a Brand Name? (+ Examples)

Are you grappling with the exciting challenge of crafting a unique and captivating brand identity? One of the foremost steps in th...

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December 21, 2023 | 40min read

What is Cost-Benefit Analysis? Definition, Examples

Are you faced with critical decisions that demand a thorough assessment of costs and benefits? Understanding the art of cost-benef...

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December 19, 2023 | 37min read

Quasi-Experimental Design: Definition, Types, Examples

Ever wondered how researchers uncover cause-and-effect relationships in the real world, where controlled experiments are often elu...

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December 15, 2023 | 31min read

Close-Ended Questions: Definition, Types, Examples

Are you seeking a powerful tool to gather structured data efficiently and gain valuable insights in your research, surveys, or com...

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December 14, 2023 | 35min read

What is a Heatmap? Types, How It Works, Examples

Are you curious about how to gain deep insights into user behavior, optimize your strategies, and make data-driven decisions that ...

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December 13, 2023 | 44min read

How to Collect Customer Feedback? Tools, Examples

Are you eager to understand your customers' thoughts, preferences, and concerns on a deeper level? In today's business landscape, ...

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December 8, 2023 | 17min read

Corporate Social Responsibility: How to avoid Greenwashing, Pinkwashing & beyond

In today's interconnected business landscape, the significance of sustainability and ethical conduct is on the rise. Beyond the wa...

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December 7, 2023 | 43min read

What is Representativeness Heuristic? Definition, Examples

Have you ever wondered why our minds tend to generalize and categorize information so quickly? In decision-making, the concept of ...

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December 6, 2023 | 14min read

Cluster analysis: Insights into target groups, markets & products

Gaining profound insights into target groups and markets, fortifying customer loyalty, propelling developmental endeavors, and eva...

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December 6, 2023 | 9min read

Unveiling the Nexus: 9 Fundamentals of AI Revolutionizing Market Research

In today's dynamic market landscape, the fusion of Artificial Intelligence (AI) and market research has sparked a transformative w...

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December 5, 2023 | 16min read

Factor analysis: decipher complex data and make better decisions

In today's fast-paced marketing world, making decisions based on data gives companies a real edge. But let's face it, collecting d...

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December 5, 2023 | 39min read

How to Calculate Statistical Significance? (+ Examples)

Have you ever wondered how to distinguish between mere chance and genuine insights when analyzing data? Statistical significance h...

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December 1, 2023 | 42min read

What is A/B Testing? Guide, Tools, Examples

Are you looking to transform your digital strategies into data-driven successes? In today's dynamic online landscape, achieving op...

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November 29, 2023 | 33min read

Weighting Survey Data: Methods, Process, Examples

Are your survey results telling the whole story or missing crucial insights due to sample biases and skewed representations? In th...

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November 27, 2023 | 28min read

What is Analysis Paralysis and How to Overcome It?

Are you ever caught in a whirlwind of choices, unable to make even the simplest decisions? The struggle between overthinking and a...

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November 24, 2023 | 40min read

What is a Usability Test and How to Conduct It?

Ever wondered how to create a product that users genuinely love and find effortless to use? Usability testing holds the key. It's ...

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November 23, 2023 | 37min read

What is Descriptive Statistics? Definition, Types, Examples

Have you ever wondered how we make sense of the vast sea of data surrounding us? In a world overflowing with information, the abil...

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November 22, 2023 | 29min read

What is Root Cause Analysis? Process, Tools, Examples

Are you tired of addressing the same problems repeatedly, only to find that they resurface, seemingly on their own? In the world o...

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November 17, 2023 | 29min read

What is Categorical Data? Definition, Types, Examples

Have you ever wondered how we make sense of the diverse categories that define our world? Categorical data, from gender to product...

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November 16, 2023 | 41min read

How to Conduct an Industry Analysis? Steps, Template, Examples

Are you ready to unlock the secrets of Industry Analysis, equipping yourself with the knowledge to navigate markets and make infor...

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November 9, 2023 | 35min read

What is Data Collection? Methods, Types, Tools, Examples

Are you ready to unlock the power of data? In today's data-driven world, understanding the art and science of data collection is t...

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November 7, 2023 | 30min read

What is Correlation Analysis? Definition, Process, Examples

Are you curious about how different variables interact and influence each other? Correlation analysis is the key to unlocking thes...

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November 3, 2023 | 33min read

What is Thematic Analysis and How to Do It Step-By-Step?

Have you ever wondered how researchers make sense of the rich tapestry of qualitative data they gather from interviews, surveys, o...

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November 2, 2023 | 35min read

What is Gap Analysis? Steps, Template, Examples

Are you striving to bridge the divide between where your business currently stands and where you aspire it to be? Gap Analysis hol...

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November 1, 2023 | 32min read

How to Create a Customer Journey Map? Template, Examples

Are your customers truly at the heart of your business strategy? Understanding their experiences and interactions is key to succes...

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October 31, 2023 | 32min read

What is FMCG (Fast Moving Consumer Goods)? A 2024 Guide

Have you ever wondered about the everyday products that seamlessly integrate into your life? In the bustling world of Fast-Moving ...

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October 30, 2023 | 36min read

What is Comparative Analysis and How to Conduct It? (+ Examples)

Have you ever faced a complex decision, wondering how to make the best choice among multiple options? In a world filled with data ...

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October 26, 2023 | 39min read

What is a Decision Tree & How to Make One (+ Template)

Ever wondered how a simple concept like a Decision Tree can yield powerful insights and predictions in the complex world of machin...

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October 20, 2023 | 27min read

What is a Cross Sectional Study? Design, Uses, Examples

Ever wondered how we capture a single moment in a constantly changing world? What if you could freeze time to understand a populat...

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October 18, 2023 | 40min read

8 Types of Research Bias and How to Avoid Them?

Curious about how to ensure the integrity of your research? Ever wondered how research bias can impact your findings? How might it...

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October 16, 2023 | 29min read

How to Find Your Target Audience in 2025? (+ Examples)

Are you struggling to connect with the right audience for your business? In today's digital landscape, finding and engaging your t...

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October 12, 2023 | 31min read

Exploratory Research: Definition, Types, Examples

Are you ready to unlock the power of exploration in research? In this guide, we'll navigate the fascinating realm of exploratory r...

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October 11, 2023 | 18min read

Key Driver Analysis: Your Ultimate Setup Guide

Key Driver Analysis, known also as Driver Analysis, is a fundamental component of market research. It is a systematic process that...

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October 10, 2023 | 22min read

What is Sampling Bias? Definition, Types, Examples

Ever wondered why research findings sometimes seem to miss the mark or why data-driven decisions occasionally go awry? The answer ...

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October 6, 2023 | 33min read

Top Research Methods in 2025: Types, Examples

Ever wondered how to transform your curiosity into a structured exploration of the world's unknowns? In this guide, we dive deep i...

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October 4, 2023 | 32min read

How to Conduct a Market Analysis? (+ Examples)

Are you ready to transform your business with the unparalleled advantages of market analysis? Discover how harnessing the power of...

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October 2, 2023 | 24min read

Psychographic Segmentation: A 2025 Guide (+ Examples)

Are you ready to unlock the secrets of understanding your audience on a profound level? Dive into the world of psychographic segme...

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September 28, 2023 | 25min read

What is Market Segmentation? Types, Benefits, Examples

Are you ready to unlock the power of understanding your customers on a deeper level, tailor your strategies precisely, and gain a ...

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September 26, 2023 | 29min read

What is a Feasibility Study and How to Conduct It? (+ Examples)

Are you ready to turn your project or business idea into a concrete reality but unsure about its feasibility? Whether you're a sea...

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September 22, 2023 | 19min read

What is a Target Market and How to Find Yours?

Have you ever wondered why some businesses seem to effortlessly connect with their customers while others struggle to make an impa...

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September 20, 2023 | 13min read

What is Secondary Research? Types, Methods, Examples

Have you ever wondered how researchers gather valuable insights without conducting new experiments or surveys? That's where second...

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September 18, 2023 | 11min read

What is Primary Research? Types, Methods, Examples

Have you ever wondered how businesses and researchers gather those fresh insights that drive innovation and decision-making? That'...

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September 14, 2023 | 18min read

What is a Focus Group and How to Conduct It? (+ Examples)

Have you ever wondered how businesses gain deep insights into consumer behavior, preferences, and opinions? Introducing focus grou...

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September 12, 2023 | 21min read

How to Create a Customer Profile? (+ Template & Examples)

In a world where understanding your customers isn't just a strategy but a necessity, this guide is your compass. We'll walk you th...

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September 7, 2023 | 22min read

Demographic Segmentation: Definition, How-To, Examples

Are you ready to take your marketing strategies to the next level? Picture this: What if you could tailor your messages to resonat...

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September 6, 2023 | 27min read

What is Research Design? Elements, Types, Examples

Ever wondered what lays the foundation for successful research studies? It all starts with a well-crafted research design. In the ...

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September 5, 2023 | 18min read

How to Ask Open-Ended Questions? Examples, Advantages

If you're looking to enhance your communication skills and foster deeper connections with those around you, you've come to the rig...

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August 16, 2023 | 9min read

The Semantic Differential Scale: The Power of Perceptions in Market Research

Market researchers are always on the lookout for innovative tools that can provide deeper insights into consumer behavior and pref...

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August 16, 2023 | 11min read

The Ansoff Matrix: Exploring Growth Opportunities

Looking into entering new markets or understanding how you can make the most of your existing products in existing markets?Then lo...

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August 16, 2023 | 8min read

Mystery Shopping for Beginners: Enhancing Customer Experience

Have you ever imagined detectives embarking on a covert mission?

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July 3, 2023 | 8min read

Regression analysis: Precise Forecasts and Predictions

Regression analysis plays a vital role in contemporary market research, offering a powerful tool for making accurate forecasts and...

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July 3, 2023 | 13min read

Qualitative & Quantitative Survey Methods: Online Surveys for your needs

What perception does the public have of my company? How effectively is the new advertising campaign resonating with the target aud...

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June 22, 2023 | 9min read

The Delphi Method: Unlocking the Power of Expert Forecasts

Unlocking the secrets of the future has always been a captivating quest, driving individuals and businesses to seek innovative met...

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June 1, 2023 | 12min read

Target Market Expansion – How to grow by expanding your target market

In the dynamic landscape of business, growth and sustainability are paramount. To thrive in a competitive marketplace, companies n...

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June 1, 2023 | 15min read

SWOT analysis - What is and how to conduct it?

The SWOT analysis is a valuable tool used by organizations and individuals alike to evaluate their current situation, make informe...

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December 20, 2022 | 18min read

Sample Size Calculator and Margin of Error: The Ultimate Guide

Whether it's about political sentiment, customer satisfaction, the Appinio Hype Train or a company employee survey, surveys are th...

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December 13, 2022 | 34min read

What is Market Research? Types, Tools, Examples

Are you ready to unlock the secrets to success in today's competitive business landscape? Understanding your market is critical to...

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December 13, 2022 | 13min read

Design-Test: How to test a Design properly?

It's not always easy to capture the essence of a brand or communicate its benefits through corporate logos, claims, out-of-home ad...

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October 20, 2022 | 8min read

How to use HR surveys?

Corporate success is significantly linked to the performance of the employees - no matter whether we talk about a small company or...

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October 20, 2022 | 12min read

The Survey Guide - How to Design a Professional Questionnaire

Market research heavily relies on questionnaires as they are essential in generating valuable insights into the minds of consumers...

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October 20, 2022 | 10min read

Implicit Testing

95 percent of all purchasing decisions are made subconsciously, according to studies such as the one conducted by Harvard Professo...

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October 20, 2022 | 16min read

7 Steps to a Successful Target Audience Analysis

Running successful marketing research means it is crucial to have a clear understanding of the target audience.

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October 20, 2022 | 12min read

Competitive Analysis

In the world of business, competition is just as fierce as in a cycling race. To stay ahead of the game, companies must constantly...

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October 20, 2022 | 7min read

Quality Criteria of a Survey for Market Research

Market research is a critical aspect of a company's decision-making process, providing essential insights that can inform various ...

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October 20, 2022 | 8min read

Pricing Analysis: The Van Westendorp Price Sensitivity Meter

Setting the right price for a product or service can be a daunting task for companies.

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October 20, 2022 | 9min read

Measuring Brand Image

What do you think of when you hear the names Volkswagen, Coca-Cola, or Burger King? Your associations, whether positive or negativ...

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October 20, 2022 | 11min read

KANO Analysis: The Complete Guide

Creating products or services that will satisfy your customers' needs is the ultimate goal for any team. While numerous ideas may ...

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October 20, 2022 | 11min read

Identify unknown potential with the TURF Analysis

Discovering which product will appeal to the greatest number of customers can be a challenge for any company. Enter TURF analysis,...

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October 20, 2022 | 13min read

Conjoint Analysis: a comprehensive practical guide

Product development and market establishment pose significant challenges for many companies.

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October 20, 2022 | 7min read

Preference measurement: Maximum Difference Scaling

As a marketer or decision-maker, you may often wonder which product features or services are most important to your customers or t...

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October 20, 2022 | 14min read

Measuring Customer Satisfaction

Measuring customer satisfaction is key to any business's success. Satisfied customers not only return but also recommend products ...

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October 20, 2022 | 7min read

Logo-Test: How to Test a new Logo Design?

A logo is the face of a company, and as such, marketing experts need to understand how potential customers perceive their brand im...

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October 20, 2022 | 9min read

4 Steps to a Concept Testing Survey

Simply having a great idea for a product or service is not enough to guarantee its success. Many ideas fail because there is no ma...

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October 20, 2022 | 14min read

Brand Awareness Survey

When it comes to product categories, consumers often associate certain brands with them. For instance, Nike and Adidas are two pop...

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October 20, 2022 | 5min read

Campaign Tracking: How to Measure Advertising Effectiveness

Advertising plays a crucial role in brand communication and can serve various purposes. Typically, ads are used to raise brand or ...

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October 20, 2022 | 12min read

A Short Guide for Brand Tracking

Consumer behavior is in a constant state of flux, posing an ongoing challenge for brands.

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October 20, 2022 | 9min read

Pricing Analysis: The Gabor-Granger Method

Setting the right price for a product or service is a crucial factor for any business to succeed. In order to achieve this, it's i...

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October 28, 2021 | 15min read

Everything You Need to Know About the Likert Scale 

Measuring subjective experiences such as happiness and satisfaction can be a challenging task, especially in the context of market...

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October 6, 2021 | 11min read

The Ultimate NPS Guide: All You Need to Know About the Net Promoter Score

In today's world of marketing, there are a multitude of tools and strategies available to gauge success and present products or se...

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