Market research for the travel industry

Insights for travel and hospitality

Get travel industry insights for your business success: Appinio empowers travel brands with AI powered, reliable research. From evaluating new service offerings to tracking market sentiment, we deliver the data—so you can focus on strategic growth and delivering value to your partners.
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Driving growth in a rapidly evolving travel landscape

The travel and hospitality industry is evolving rapidly, shaped by shifting consumer expectations and global trends. To stay competitive, businesses need real-time, actionable insights to anticipate demand, enhance guest experiences and optimize operations. Our on-demand research experts deliver tailored solutions, applying the right methodologies to address specific challenges and goals. We empower the travel and hospitality sector to grow their reach, boost customer loyalty, and achieve lasting success.

This is what customer love looks like!

Get the inside scoop and hear what our customers have to say.

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The research findings of Appinio underscore the importance of balancing innovation with transparency.

Peter Ulwahn

CEO of TUI Musement

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Trusted by 3,000+ clients worldwide

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How Appinio simplifies your journey:

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    Consumer-centric insights

    Appinio offers flexible market research solutions tailored to your business, helping you make quick decisions and innovate even with limited time and resources.
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    Market dynamics analysis

    Appinio's market research services give you important insights into competitor strategies and market trends, helping you stay competitive in product positioning and market dynamics.
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    Data-driven strategy

    With Appinio, you benefit from unparalleled data quality and cost efficiency, empowering you to optimize research investments and make impactful decisions without compromise.

Tailored market research solutions for travel companies

Discover the most common use cases for businesses in the travel and hospitality sector.

Got questions? We've got answers!

  • At Appinio, we offer a comprehensive range of market research services tailored specifically for travel companies and brands, leveraging expert guidance and cutting-edge technology. Our services include:

    Traveler Insights
    Access real-time feedback from travelers to understand motivations, preferences, and behaviors across different customer types and travel occasions.

    Customer satisfaction measurement
    Track satisfaction at every stage of the customer journey—from booking to post-trip—to identify pain points, enhance experiences, and boost loyalty.

    Trend research
    Stay on top of emerging travel trends, destination popularity, and shifting consumer expectations to inform strategy and inspire innovation.

    Concept & service testing
    Test new travel experiences, service ideas, or booking tools before launch to ensure they meet your audience’s needs and expectations.

    Brand health tracking
    Monitor brand awareness, perception, and loyalty over time to evaluate market position and assess the impact of your marketing efforts.

    Campaign & ad testing
    Ensure your messages resonate by testing marketing materials, creative assets, and campaigns with your target audience before going live.

    Competitor benchmarking
    Gain actionable insights into competitors' offerings, customer perceptions, and positioning to refine your own strategy and maintain a competitive edge.

    Using Appinio’s AI powered research technology, travel and hospitality companies can obtain fast, reliable, and actionable insights, all guided by a team of experts dedicated to optimizing research outcomes for strategic growth.

     

  • The speed of our surveys ensures that you receive data promptly without compromising quality. Completion time depends on the target group and can range from a few minutes up to several days. Most surveys are completed on the same day they are launched. Our pricing structure is transparent and customizable, catering to the scope and scale of your projects. For specific details on pricing, visit our pricing page.

  • Of course we do! Our dedicated market research experts will guide you through every step of the way. Prefer doing it on your own? No problem! Appinio serves as both a complete DIY tool and a full-service research agency.
  • Your results will be presented as beautiful interactive charts that you’ll find in the dashboard. Analyze and filter your results by age, gender or any other criteria you’d like. Play around with your results, filtering each question to get the insights you need. Create links & export customized reports to share with your colleagues.

  • We are where your target consumers are. Appinio conducts market research in 190+ countries globally.

Travel & hospitality trends

Case studies, reports and useful content

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Case Study

TUI Musement

Learn how TUI Musement navigates AI-generated imagery, balancing trust, authenticity, and innovation in travel marketing.

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Report

Travel & Tourism

The travel industry has seen its fair share of changes and challenges in recent years: from the ongoing impact of the COVID-19 pandemic to the growing awareness of sustainability concerns, there's much to unpack. We'll delve into the heart of these matters and provide you with a detailed look.

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What's the Future of Eco-tourism and Travel?

The tourism industry is responsible for a myriad of environmental issues. Aviation is one of the most carbon-intensive industries. We asked 1,000 UK respondents what they think about sustainability in travel overall.

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Exploring Trends and Insights for Travel and Tourism in the US

Appinio has surveyed a nationally representative sample of 1000 Americans, and investigated everything from travel frequencies and accommodation preferences to the burning questions about sustainability and the overtourism phenomenon.

Like what you're seeing? Try it for yourself

  • See our platform in action

  • Experience real-time results

  • Explore reports & templates

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