Market research for the travel industry
Insights for travel and hospitality

Driving growth in a rapidly evolving travel landscape
This is what customer love looks like!
Get the inside scoop and hear what our customers have to say.

“The research findings of Appinio underscore the importance of balancing innovation with transparency.”
Peter Ulwahn
CEO of TUI Musement

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How Appinio simplifies your journey:
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Consumer-centric insights
Appinio offers flexible market research solutions tailored to your business, helping you make quick decisions and innovate even with limited time and resources. -
Market dynamics analysis
Appinio's market research services give you important insights into competitor strategies and market trends, helping you stay competitive in product positioning and market dynamics. -
Data-driven strategy
With Appinio, you benefit from unparalleled data quality and cost efficiency, empowering you to optimize research investments and make impactful decisions without compromise.
Tailored market research solutions for travel companies
Discover the most common use cases for businesses in the travel and hospitality sector.
Got questions? We've got answers!
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At Appinio, we offer a comprehensive range of market research services tailored specifically for travel companies and brands, leveraging expert guidance and cutting-edge technology. Our services include:
Traveler Insights
Access real-time feedback from travelers to understand motivations, preferences, and behaviors across different customer types and travel occasions.Customer satisfaction measurement
Track satisfaction at every stage of the customer journey—from booking to post-trip—to identify pain points, enhance experiences, and boost loyalty.Trend research
Stay on top of emerging travel trends, destination popularity, and shifting consumer expectations to inform strategy and inspire innovation.Concept & service testing
Test new travel experiences, service ideas, or booking tools before launch to ensure they meet your audience’s needs and expectations.Brand health tracking
Monitor brand awareness, perception, and loyalty over time to evaluate market position and assess the impact of your marketing efforts.Campaign & ad testing
Ensure your messages resonate by testing marketing materials, creative assets, and campaigns with your target audience before going live.Competitor benchmarking
Gain actionable insights into competitors' offerings, customer perceptions, and positioning to refine your own strategy and maintain a competitive edge.Using Appinio’s AI powered research technology, travel and hospitality companies can obtain fast, reliable, and actionable insights, all guided by a team of experts dedicated to optimizing research outcomes for strategic growth.
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The speed of our surveys ensures that you receive data promptly without compromising quality. Completion time depends on the target group and can range from a few minutes up to several days. Most surveys are completed on the same day they are launched. Our pricing structure is transparent and customizable, catering to the scope and scale of your projects. For specific details on pricing, visit our pricing page.
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Of course we do! Our dedicated market research experts will guide you through every step of the way. Prefer doing it on your own? No problem! Appinio serves as both a complete DIY tool and a full-service research agency.
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Your results will be presented as beautiful interactive charts that you’ll find in the dashboard. Analyze and filter your results by age, gender or any other criteria you’d like. Play around with your results, filtering each question to get the insights you need. Create links & export customized reports to share with your colleagues.
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We are where your target consumers are. Appinio conducts market research in 190+ countries globally.
Travel & hospitality trends
Case studies, reports and useful content

Case Study
TUI Musement
Learn how TUI Musement navigates AI-generated imagery, balancing trust, authenticity, and innovation in travel marketing.
Read more

Blog
Exploring Trends and Insights for Travel and Tourism in the US
Read more