Appinio Research

The Market Research blog is written by Appinio’s research consultants, who specialize in developing and advancing modern market research methods. As the minds behind Appinio’s advanced methodological toolkit, they design, test, and implement innovative research approaches directly within the Appinio platform. Constantly up to date with the latest developments in market research, they actively share their expertise through webinars, masterclasses, and panel discussions. Many of the team members also teach at universities and contribute to academic research, with studies published in scholarly literature and industry-specific journals. Their work bridges academic rigor with practical application, making complex research methods accessible, actionable, and relevant for real-world decision-making. An example scientific paper of our Director of Research Louise Leitsch together with the University of Amsterdam can be found here. One of her masterclasses from the OMR 2025 in Hamburg here.

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Attributed articles
How FIFA World Cup avoidance affects consumer spending

25.06.2026 | 4min read

How FIFA World Cup avoidance affects consumer spending

The World Cup is one of the biggest sporting events on the planet. Billions of fans. Wall-to-wall coverage. Pubs packed to the...
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 Half Your Shelf Just Became Negotiable

03.06.2026 | 12min read

Half Your Shelf Just Became Negotiable

By Paul F. Accornero · Founder, The AI Praxis · Author, The Algorithmic Shopper (St. Martin's Press, 2027)
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 Why CPG's biggest trust problem is the most mundane one

03.06.2026 | 11min read

Why CPG's biggest trust problem is the most mundane one

By Paul F. Accornero · Founder, The AI Praxis · Author, The Algorithmic Shopper (St. Martin's Press, 2027) ·
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 DERTOUR Interview

30.04.2026 | 5min read

Strategy & Impact: Behind the Scenes of the “European Travel Trend Report 2026”

8,231 respondents in 13 countries - the "European Travel Trend Report 2026" is much more than just a PR study. It is a strategic...
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 The US Consumer Energy Crisis

13.04.2026 | 6min read

The US Consumer Energy Crisis

At Appinio, we recently surveyed 1,000 nationally representative US adults to explore how external pressures are shifting the...
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 Understanding Price Elasticity: A key to smarter pricing strategies

07.01.2026 | 6min read

Understanding Price Elasticity: A key to smarter pricing strategies

In today's volatile economic environment, understanding price elasticity is crucial for businesses aiming to navigate through...
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 Appinio's yearly review, listing the top trends of the year, the best moments of the year and 2023's highlights and lowlights

07.01.2026 | 9min read

2023 a Year in Review: Exploring Consumer Trends and Insights in the US

As we bid farewell to another chapter of our lives, let’s take a moment and reflect on the whirlwind of experiences that defined...
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 Traveler enjoying their time off in a pool in a donut floatie

07.01.2026 | 20min read

Hit the Road, America: Exploring Trends and Insights for Travel and Tourism in the US in 2023

Is life a pendulum constantly swinging between the PTO (paid time off) you just had and the next PTO you’re going to request?
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 DIY and home improvement trends in the US, how Americans are improving their home and living spaces on their own, by painting, gardening and switching up furniture

07.01.2026 | 12min read

Stylish, Thrifty and Versatile: The Latest DIY and Home Improvement Trends in the US

Have you ever found yourself staring at that blank wall in your living room, thinking, "I could totally spruce this up," or maybe...
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 Pets and how pet owners have changed the rules of the pet industry in the US

07.01.2026 | 14min read

The Booming Pet Industry in the US: Exploring Trends and Innovations

In a world where pet ownership has skyrocketed over the last thirty years, it's crystal clear that our four-legged, feathered,...
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 Child playing with colored wooden building blocks

07.01.2026 | 15min read

Beyond Play: The Wonderful World of Toys, Learning, and Kidults in the US

Today we’ll explore the captivating world of toys, a realm where dreams come to life, where nostalgia intertwines with...
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 Person going grocery shopping at a supermarket

07.01.2026 | 22min read

2023 FMCG Report: Consumer Trends in the US for the Food & Beverage Sector

What are consumers buying? What is the latest food and drink craze? Chocolate covered strawberry yogurt clusters? Is Dalgona...
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