Market research - Analysis & Studies

30.04.2026 | 5min read

Strategy & Impact: Behind the Scenes of the “European Travel Trend Report 2026”

8,231 respondents in 13 countries - the "European Travel Trend Report 2026" is much more than just a PR study. It is a strategic...

13.04.2026 | 6min read

The US Consumer Energy Crisis

At Appinio, we recently surveyed 1,000 nationally representative US adults to explore how external pressures are shifting the...

07.01.2026 | 6min read

Understanding Price Elasticity: A key to smarter pricing strategies

In today's volatile economic environment, understanding price elasticity is crucial for businesses aiming to navigate through...

Appinio's yearly review, listing the top trends of the year, the best moments of the year and 2023's highlights and lowlights

07.01.2026 | 9min read

2023 a Year in Review: Exploring Consumer Trends and Insights in the US

As we bid farewell to another chapter of our lives, let’s take a moment and reflect on the whirlwind of experiences that defined...

Traveler enjoying their time off in a pool in a donut floatie

07.01.2026 | 20min read

Hit the Road, America: Exploring Trends and Insights for Travel and Tourism in the US in 2023

Is life a pendulum constantly swinging between the PTO (paid time off) you just had and the next PTO you’re going to request?

DIY and home improvement trends in the US, how Americans are improving their home and living spaces on their own, by painting, gardening and switching up furniture

07.01.2026 | 12min read

Stylish, Thrifty and Versatile: The Latest DIY and Home Improvement Trends in the US

Have you ever found yourself staring at that blank wall in your living room, thinking, "I could totally spruce this up," or maybe...

Pets and how pet owners have changed the rules of the pet industry in the US

07.01.2026 | 14min read

The Booming Pet Industry in the US: Exploring Trends and Innovations

In a world where pet ownership has skyrocketed over the last thirty years, it's crystal clear that our four-legged, feathered,...

Child playing with colored wooden building blocks

07.01.2026 | 15min read

Beyond Play: The Wonderful World of Toys, Learning, and Kidults in the US

Today we’ll explore the captivating world of toys, a realm where dreams come to life, where nostalgia intertwines with...

Person going grocery shopping at a supermarket

07.01.2026 | 22min read

2023 FMCG Report: Consumer Trends in the US for the Food & Beverage Sector

What are consumers buying? What is the latest food and drink craze? Chocolate covered strawberry yogurt clusters? Is Dalgona...

07.01.2026 | 23min read

Digital Healthcare & the role of AI: The Innovation race

Artificial Intelligence (AI) has been everything, everywhere and all at once these days.

07.01.2026 | 26min read

Breaking Barriers: Women in Sports and Viewers’ Perception

Sports have always played a significant role in our society, they are inspiring tales of triumph, dedication, and sheer...

Gen Z individuals taking selfies to post on social media

07.01.2026 | 26min read

Gen Z & Social Media: Exploring the Digital Landscape of Generation Z

Social media has become an integral part of our daily lives, but Generation Z, commonly known as Gen Z, is the generation with...

Gen Z mass protesting with a megaphone on San Francisco Bridge

07.01.2026 | 18min read

Gen Z & Politics: Political Engagement & Views of the Next Generation

As the world evolves, so does the political landscape, and the emergence of Generation Z, brings forth a new wave of political...

American Gen Z talking about dating and dating apps while holding their smartphones

07.01.2026 | 9min read

How is Gen Z dating? Redefining relationships and love

The dating landscape has undergone a significant transformation in recent years, primarily driven by the rise of dating...

User choosing a song on their music streaming service on smartphone

07.01.2026 | 19min read

The Subscription Economy: Exploring the World of US Subscription Services

Subscription services have emerged as a dominant force, revolutionizing the way we shop and access media content. Subscription...

Man looking at stock trends on his smartphone trading app while checking stock trends also on his laptop

07.01.2026 | 32min read

US Personal Finance: Trends in Savings, Investment, and Digital Banking

Personal finance plays a vital role in our daily lives as we manage our money, make financial decisions, and plan for the future....

Professional gamers in a competitive esports tournament wearing gaming headsets while playing video games on their computers

07.01.2026 | 21min read

The Appinio Hype Tracker has entered the game: exploring the US gaming industry

The gaming industry has come a long way from its humble beginnings as a simple pastime for children and young adults.

07.01.2026 | 25min read

Love is in the cloud: Dating & relationship advice - Appinio Hype Tracker

As February is Valentine's Day month, the topic of dating and relationships is at the forefront of people's minds. To gain some...

07.01.2026 | 34min read

Athleisure and sports habits in the US - Appinio Hype Tracker

The first Appinio Hype Tracker Report of the year looks at sport, exercise, and sportswear among Americans. With this piece of...

07.01.2026 | 37min read

Glowing skin is always in: the skincare market in the US

Skincare is the fastest growing market segment in the beauty industry, according to Statista the revenue in the Skin Care segment...

07.01.2026 | 10min read

“TikTok made me buy it” - do ‘BookTokers’ shift Gen Z consumption habits?

In times where staying at home and scrolling through social media for hours on end is more socially acceptable than ever, TikTok...

07.01.2026 | 7min read

Sustainable Business Practices for Brands: the value of transparency

In light of the latest Intergovernmental Panel on Climate Change report (IPCC, 2022) highlighting the increasing evidence of...

07.01.2026 | 21min read

E-mobility guide: everything you need to know about electric cars

Hardly makes any noise, does not emit any smelly exhaust fumes and contains a lot of the latest technology - at least that is the...

Get free access to the platform!

Survey Experts