Appinio's Market Research Blog

March 25, 2024 | 32min read

What is Ad Hoc Analysis and Reporting? Process, Examples

Have you ever needed to find quick answers to pressing questions or solve unexpected problems in your business? Enter ad hoc analy...

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March 19, 2024 | 28min read

What is Predictive Modeling? Definition, Types, Techniques

Have you ever wondered how companies predict which products you're likely to buy, or how healthcare providers forecast the likelih...

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March 5, 2024 | 30min read

What is Brand Equity? Definition, Measurement, Examples

Have you ever wondered why some brands seem to effortlessly capture the hearts and minds of consumers while others struggle to gai...

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March 5, 2024 | 23min read

Discrete vs. Continuous Data: Differences and Examples

Have you ever wondered why some data seems to come in distinct, separate values, while other data varies smoothly over a range? Un...

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March 5, 2024 | 29min read

What is Sentiment Analysis? Guide, Tools, Uses, Examples

Have you ever wondered how businesses can understand what people really think about their products or services just by analyzing o...

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February 29, 2024 | 21min read

What is Behavioral Segmentation? Definition, Types, Examples

Have you ever wondered why some marketing campaigns seem to resonate with you more than others? Perhaps it's because those campaig...

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February 29, 2024 | 32min read

What is a Control Group? Definition, Uses, Examples

Have you ever wondered how researchers determine if a new medication is effective, or how businesses evaluate the impact of their ...

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February 18, 2024 | 29min read

What is Correlational Research? (+ Design, Examples)

Ever wondered how researchers explore connections between different factors without manipulating them? Correlational research offe...

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February 18, 2024 | 31min read

What is Statistical Analysis? Types, Methods, Software, Examples

Ever wondered how we make sense of vast amounts of data to make informed decisions? Statistical analysis is the answer. In our dat...

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February 16, 2024 | 31min read

What is Benchmarking? Definition, Software, Examples

Ever wondered how top-performing companies stay ahead in the game? The answer lies in benchmarking. Benchmarking is like looking o...

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February 15, 2024 | 32min read

What is Nominal Data? Definition, Characteristics, Examples

Ever wondered how researchers classify data into different categories? Nominal data holds the key to this classification puzzle. F...

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February 15, 2024 | 33min read

Causal Research: Definition, Design, Tips, Examples

Ever wondered why certain events lead to specific outcomes? Understanding causality—the relationship between cause and effect—is c...

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