Appinio's Market Research Blog

December 4, 2023 | 43min read

What is Representativeness Heuristic? Definition, Examples

Have you ever wondered why our minds tend to generalize and categorize information so quickly? In decision-making, the concept of ...

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December 6, 2023 | 14min read

Cluster analysis: Insights into target groups, markets & products

Gaining profound insights into target groups and markets, fortifying customer loyalty, propelling developmental endeavors, and eva...

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November 21, 2023 | 9min read

Unveiling the Nexus: 9 Fundamentals of AI Revolutionizing Market Research

In today's dynamic market landscape, the fusion of Artificial Intelligence (AI) and market research has sparked a transformative w...

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December 4, 2023 | 16min read

Factor analysis: decipher complex data and make better decisions

In today's fast-paced marketing world, making decisions based on data gives companies a real edge. But let's face it, collecting d...

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November 29, 2023 | 38min read

How to Calculate Statistical Significance? (+ Examples)

Have you ever wondered how to distinguish between mere chance and genuine insights when analyzing data? Statistical significance h...

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November 29, 2023 | 41min read

What Is A/B Testing? Guide, Tools, Examples

Are you looking to transform your digital strategies into data-driven successes? In today's dynamic online landscape, achieving op...

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November 25, 2023 | 35min read

Weighting Survey Data: Methods, Process, Examples

Are your survey results telling the whole story or missing crucial insights due to sample biases and skewed representations? In th...

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November 25, 2023 | 28min read

What is Analysis Paralysis and How to Overcome It?

Are you ever caught in a whirlwind of choices, unable to make even the simplest decisions? The struggle between overthinking and a...

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November 24, 2023 | 39min read

What is a Usability Test and How to Conduct It?

Ever wondered how to create a product that users genuinely love and find effortless to use? Usability testing holds the key. It's ...

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November 23, 2023 | 38min read

What is Descriptive Statistics? Definition, Types, Examples

Have you ever wondered how we make sense of the vast sea of data surrounding us? In a world overflowing with information, the abil...

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November 22, 2023 | 28min read

What is Root Cause Analysis? Process, Tools, Examples

Are you tired of addressing the same problems repeatedly, only to find that they resurface, seemingly on their own? In the world o...

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November 16, 2023 | 28min read

What is Categorical Data? Definition, Types, Examples

Have you ever wondered how we make sense of the diverse categories that define our world? Categorical data, from gender to product...

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