Appinio's Market Research Blog

October 17, 2023 | 27min read

What is a Cross Sectional Study? Design, Uses, Examples

Ever wondered how we capture a single moment in a constantly changing world? What if you could freeze time to understand a populat...

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October 11, 2023 | 38min read

8 Types of Research Bias and How to Avoid Them?

Curious about how to ensure the integrity of your research? Ever wondered how research bias can impact your findings? How might it...

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October 5, 2023 | 29min read

How to Find Your Target Audience in 2024? (+ Examples)

Are you struggling to connect with the right audience for your business? In today's digital landscape, finding and engaging your t...

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October 5, 2023 | 28min read

Exploratory Research: Definition, Types, Examples

Are you ready to unlock the power of exploration in research? In this guide, we'll navigate the fascinating realm of exploratory r...

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October 11, 2023 | 18min read

Key Driver Analysis: Your Ultimate Setup Guide

Key Driver Analysis, known also as Driver Analysis, is a fundamental component of market research. It is a systematic process that...

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October 4, 2023 | 22min read

What is Sampling Bias? Definition, Types, Examples

Ever wondered why research findings sometimes seem to miss the mark or why data-driven decisions occasionally go awry? The answer ...

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September 21, 2023 | 30min read

Top Research Methods in 2024: Types, Examples

Ever wondered how to transform your curiosity into a structured exploration of the world's unknowns? In this guide, we dive deep i...

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September 20, 2023 | 29min read

How to Conduct a Market Analysis? (+ Examples)

Are you ready to transform your business with the unparalleled advantages of market analysis? Discover how harnessing the power of...

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September 15, 2023 | 23min read

Psychographic Segmentation: A 2024 Guide (+ Examples)

Are you ready to unlock the secrets of understanding your audience on a profound level? Dive into the world of psychographic segme...

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September 13, 2023 | 23min read

What is Market Segmentation? Types, Benefits, Examples

Are you ready to unlock the power of understanding your customers on a deeper level, tailor your strategies precisely, and gain a ...

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September 13, 2023 | 27min read

What Is a Feasibility Study and How to Conduct It? (+ Examples)

Are you ready to turn your project or business idea into a concrete reality but unsure about its feasibility? Whether you're a sea...

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September 13, 2023 | 19min read

What is a Target Market and How to Find Yours?

Have you ever wondered why some businesses seem to effortlessly connect with their customers while others struggle to make an impa...

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