Everything about market research | Appinio Blog

June 22, 2023 | 8min read

The Delphi Method: Unlocking the Power of Expert Forecasts

Unlocking the secrets of the future has always been a captivating quest, driving individuals and businesses to seek innovative met...

June 1, 2023 | 12min read

Target Market Expansion – How to grow by expanding your target market

In the dynamic landscape of business, growth and sustainability are paramount. To thrive in a competitive marketplace, companies n...

June 1, 2023 | 13min read

SWOT analysis - What is and how to conduct it?

The SWOT analysis is a valuable tool used by organizations and individuals alike to evaluate their current situation, make informe...

December 13, 2022 | 18min read

Sample Size Calculator and Margin of Error: The Ultimate Guide by Appinio

Whether it's about political sentiment, customer satisfaction, the Appinio Hype Train or a company employee survey, surveys are th...

December 13, 2022 | 19min read

Understanding Market Research: Everything You Need to Know

Conducting market research is the best way to ensure the success of your business idea, but it can seem daunting at times. Appinio...

October 18, 2022 | 12min read

Design-Test: How to test a Design properly?

It's not always easy to capture the essence of a brand or communicate its benefits through corporate logos, claims, out-of-home ad...

October 20, 2022 | 8min read

How to use HR surveys?

Corporate success is significantly linked to the performance of the employees - no matter whether we talk about a small company or...

October 18, 2022 | 11min read

The Survey Guide - How to Design a Professional Questionnaire

Market research heavily relies on questionnaires as they are essential in generating valuable insights into the minds of consumers...

October 20, 2022 | 10min read

Implicit Testing

95 percent of all purchasing decisions are made subconsciously, according to studies such as the one conducted by Harvard Professo...

October 17, 2022 | 16min read

7 Steps to a Successful Target Audience Analysis

Running successful marketing research means it is crucial to have a clear understanding of the target audience. Whether they are d...

October 17, 2022 | 11min read

Competitive Analysis

In the world of business, competition is just as fierce as in a cycling race. To stay ahead of the game, companies must constantly...

October 18, 2022 | 7min read

Quality Criteria of a Survey for Market Research

Market research is a critical aspect of a company's decision-making process, providing essential insights that can inform various ...

Appinio's Market Research Blog

The Delphi Method: Unlocking the Power of Expert Forecasts

Target Market Expansion – How to grow by expanding your target market

SWOT analysis - What is and how to conduct it?

Sample Size Calculator and Margin of Error: The Ultimate Guide by Appinio

Understanding Market Research: Everything You Need to Know

Design-Test: How to test a Design properly?

How to use HR surveys?

The Survey Guide - How to Design a Professional Questionnaire

Implicit Testing

7 Steps to a Successful Target Audience Analysis

Competitive Analysis

Quality Criteria of a Survey for Market Research

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