Solidifying the communications strategy
Julià Grup and Kave Home has become the leading global furniture design, manufacturing and distribution group with a presence in more than 80 countries.
Kave Home was in a research phase to determine the direction of its communication strategy. To do this, it was necessary to understand the brand's starting point among its target audience - a key exercise when investing resources in advertising.
Industry
Furniture and decor
Test Type
Brand Tracking
Geography
Spain & France
Challenge
Research setup
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N
(Prospective) Furniture and decor buyers
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700
Participants
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75%
Women & 25% Men
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5
Days field time
Results
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Identify how its target audience speaks about the brand
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Define optimal channels for message uptake
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Determine the direction of its advertising investment
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Understand which message to include in its communication
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Competition analysis: existing opportunities and threats
Why Kave Home loves Appinio
Thanks to Appinio, we have been able to understand how our brand is positioned in each of our markets. It has allowed us not only to compare and track our brand awareness, but also to understand how we should adjust our marketing.
Judith Hernández
Brand & Digital Content Manager at Kave Home
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