Solidifying the communications strategy
Julià Grup and Kave Home has become the leading global furniture design, manufacturing and distribution group with a presence in more than 80 countries.
Kave Home was in a research phase to determine the direction of its communication strategy. To do this, it was necessary to understand the brand's starting point among its target audience - a key exercise when investing resources in advertising.
Furniture and decor
Spain & France
(Prospective) Furniture and decor buyers
Women & 25% Men
Days field time
Identify how its target audience speaks about the brand
Define optimal channels for message uptake
Determine the direction of its advertising investment
Understand which message to include in its communication
Competition analysis: existing opportunities and threats
Why Kave Home loves Appinio
"Thanks to Appinio, we have been able to understand how our brand is positioned in each of our markets. It has allowed us not only to compare and track our brand awareness, but also to understand how we should adjust our marketing to the expectations of each target group through the various country analysis dashboards that we obtain."
Judith Hernández Brand & Digital Content Manager at Kave Home
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