Appinio for Marketing Teams

Understand how consumers think

Create products and campaigns that consumers love. We’ll be by your side on every step of the way - from testing creatives and concepts, to refining the pricing strategy, to tracking brand performance and beyond.

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How Appinio works

Step 1

Draft a questionnaire

Make use of our templates or create your own customized survey.
Step 2

Define your target group

With our panel you can reach your target group in 90+ countries and select from 1200+ characteristics to define exactly whom you want to reach.
Step 3

Get results in minutes

Use our interactive reports to track, analyze and export results in real-time.

Discover use cases for marketing

Use Case

Target group analysis

Gen Z or Millenials? Yoga lovers or CrossFit fans? Get a clear understanding of your target audience to create great products that they will actually need and love.

Use Case

Brand awareness

Measuring brand image: What do consumers associate with a brand?

Use Case

Logo test

How can a logo be tested and what needs to be considered?

Use Case

Design test

Let your own target group have a say and ask how designs or ads are received by the target group as early as the conception phase.

Feature

Flexible data export

You see it, you like it, you want it, you got it! It takes one click to export any chart or piece of data from our dashboard into your reports. Pptx, xlsx or csv - you name it. Custom reports created by our superstar research consultants available upon request.

Feature

Multi-level screening

Our research consultant team determines your target group as precisely as possible in a multi-stage process using preliminary surveys and always keeps an eye on the desired goals.

Feature

Interactive dashboard

Use our powerful interactive dashboard to play around with insights, create customized reports and share data with your colleagues or clients. All in real time.

Feature

Advanced analysis options

Whichever form of an in-depth analysis you might need to make the right decision, our team of top research consultants is there to help. Significance tests, TURF analysis, KANO analysis and many more are available.

Not convinced? Let's change that.

Easy

Our platform is so intuitive, anyone can do it (no PhD in research needed)
Fast

<23 mins average field time for 1,000 respondents
Panel

Define the right target group from 1200+ characteristics and survey it in over 90 countries
Expert advice

Our dedicated research consultants will guide you through every step of the way
Superior data

Through focus on user experience and intrinsic motivation
Reports

Powerful interactive reports to answer all of your questions

Like what you're seeing? Try it for yourself

See our platform in action
Experience real-time results
Explore reports & templates