Appinio for Marketing Teams

Understand how consumers think

Create products and campaigns that consumers love. We’ll be by your side on every step of the way - from testing creatives and concepts, to refining the pricing strategy, to tracking brand performance and beyond.
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Trusted and loved by 2000+ teams at

  • bbdo
  • vogue (2)
  • Sellpy (2)
  • sony
  • Pepsico
  • uniqlo
  • Coca-cola
  • Deloitte. black

How Appinio works

  • Step 1

    Draft a questionnaire

    Make use of our templates or create your own customized survey.

  • Step 2

    Define your target group

    With our panel you can reach your target group in 90+ countries and select from 1200+ characteristics to define exactly whom you want to reach.

  • Step 3

    Get results in minutes

    Use our interactive reports to track, analyze and export results in real-time.

Discover use cases for marketing

Strategy

Target group analysis

Gen Z or Millenials? Yoga lovers or CrossFit fans? Get a clear understanding of your target audience to create great products that they will actually need and love.
Read more

Strategy

Brand awareness

Measuring brand image: What do consumers associate with a brand?
Read more

Innovation

Logo test

How can a logo be tested and what needs to be considered?
Read more

Innovation

Design test

Let your own target group have a say and ask how designs or ads are received by the target group as early as the conception phase.
Read more

Feature

Flexible data export

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Feature

Multi-level screening

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Feature

Interactive dashboard

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Feature

Advanced analysis options

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Not convinced? Let's change that.

  • icon-ease

    Easy

    Our platform is so intuitive, anyone can do it (no PhD in research needed)
  • fast

    Fast

    <23 mins average field time for 1,000 respondents
  • people

    Panel

    Define the right target group from 1200+ characteristics and survey it in over 90 countries
  • consulting

    Expert advice

    Our dedicated research consultants will guide you through every step of the way
  • quality

    Superior data

    Through focus on user experience and intrinsic motivation
  • dashboard

    Reports

    Powerful interactive reports to answer all of your questions

Like what you're seeing? Try it for yourself

  • See our platform in action

  • Experience real-time results

  • Explore reports & templates

Get started for free
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