Everything about market research | Appinio Blog

27.04.2026 | 6min read

Beyond Demographics: The power of psychographic target segmentation

Global events are causing shifts in consumer behavior, and misalignment with consumer values can lead to disappointing sales....

22.04.2026 | 16min read

Market research trends in the tech industry: What's changing in 2026

Speed has always been a pressure point for market researchers. But in 2026, the conversation has shifted. It's no longer just...

13.03.2026 | 26min read

Quota Sampling: Definition, Types, Methods, Examples

Have you ever wondered how researchers ensure that their study samples accurately represent the diverse characteristics of the...

16.04.2026 | 13min read

Revolutionizing Brand Health with Mental Availability: key takeaways

Are you navigating the competitive landscape using a traditional AIDA framework but your brand insights feel superficial and...

03.02.2026 | 5min read

Blending machine learning and human expertise for high-quality research data

At Appinio, high-quality data is the backbone of the insights we deliver. Maintaining data integrity requires a precise balance...

26.01.2026 | 4min read

Six career tips for market researchers in the AI era

Market research is changing - and AI is rewriting the rules of the game. Instead of a routine job, you have the chance to become...

Discover future flavors using Appinio predictive insights to stay ahead of consumer preferences.

26.01.2026 | 8min read

Future Flavors: How Burger King nailed Concept Testing with Predictive Insights

In the fast-paced world of fast food, staying ahead requires more than just an innovative menu; it demands a deep understanding...

26.01.2026 | 5min read

Trustly uses Appinio’s insights to revolutionize utility bill payments

Trustly, a Swedish fintech company, set themselves a goal - To make payments easier and more direct. How? By enabling customers...

02.12.2025 | 5min read

MRMW 2025: Event Recap

The MRMW Europe 2025 in Berlin was the hotspot for the future of market research and the role of AI. From seamless real-time...

23.02.2026 | 8min read

The power of market research: How McCain conquered the market with CEPs

Did you also attend the OMR Masterclass held by our Director Research Louise Leitsch? Then you already know how fascinating...

23.02.2026 | 6min read

Smart buying moments: How CEPs grow your brand

Today, it is no longer enough for your brand to simply be "known" to be strong. It's about being present in the consumer's mind...

24.02.2026 | 5min read

The biggest market research fails in history - and what we learn from them

What do Crystal Pepsi, Microsoft Zune and Gap's rebranding have in common? They are all prominent examples of marketing and...

Mystery shopping is a market research method that allows companies to check their own customer service and customer experience

27.01.2026 | 8min read

Mystery Shopping: Enhancing Customer Experience through objective evaluations

Have you ever imagined detectives embarking on a covert mission?

The Ansoff Matrix lets you explore market penetration, development, diversification, and product strategies

26.01.2026 | 11min read

The Ansoff Matrix: exploring growth opportunities

Looking into entering new markets or understanding how you can make the most of your existing products in existing markets?Then...

26.01.2026 | 9min read

The Semantic Differential Scale: The Power of Perceptions in Market Research

Market researchers are always on the lookout for innovative tools that can provide deeper insights into consumer behavior and...

Regression analysis: precise market analyses with Appinio

26.01.2026 | 9min read

Regression analysis: Precise Forecasts and Predictions

Regression analysis plays a vital role in contemporary market research, offering a powerful tool for making accurate forecasts...

Woman sitting at her laptop with coffee in her hand

26.01.2026 | 12min read

Qualitative & Quantitative Survey Methods: Online Surveys for your Needs

What perception does the public have of my company? How effectively is the new advertising campaign resonating with the target...

The Delphi method creates clearer forecasts than the ancient oracle through multi-stage question rounds.

26.01.2026 | 9min read

The Delphi Method: Unlocking the Power of Expert Forecasts

Unlocking the secrets of the future has always been a captivating quest, driving individuals and businesses to seek innovative...

Coworkers conducting a target market expansion and segmentation workshop

26.01.2026 | 13min read

Target Market Expansion – How to grow by expanding your target market

In the dynamic landscape of business, growth and sustainability are paramount. To thrive in a competitive marketplace, companies...

08.01.2025 | 18min read

Sample size & margin of error: Appinio's online calculators for bulletproof surveys

Whether it's about political sentiment, customer satisfaction, the Appinio Hype Train or a company employee survey, surveys are...

26.01.2026 | 24min read

Understanding Market Research: Everything about Market Research Methods

Conducting market research is the best way to ensure the success of your business idea, but it can seem daunting at times.Appinio...

03.02.2026 | 8min read

How to use HR surveys?

Introduction Corporate success is significantly linked to the performance of the employees - no matter whether we talk about a...

24.02.2026 | 10min read

Implicit Association Testing (IAT)

95 percent of all purchasing decisions are made subconsciously, according to studies such as the one conducted by Harvard...

26.01.2026 | 16min read

7 Steps to a Successful Target Audience Analysis

Running successful marketing research means it is crucial to have a clear understanding of the target audience.

26.01.2026 | 12min read

Competitive Analysis : Methods and Examples

In the world of business, competition is just as fierce as in a cycling race. To stay ahead of the game, companies must...

26.01.2026 | 8min read

Pricing Analysis: The Van Westendorp Price Sensitivity Meter

Setting the right price for a product or service can be a daunting task for companies.

Black and white image of a hand with a compass

26.01.2026 | 12min read

The Survey Guide - How to Design a Professional Questionnaire

Market research heavily relies on questionnaires as they are essential in generating valuable insights into the minds of...

26.01.2026 | 8min read

Quality Criteria of a Survey for Market Research

Market research is a critical aspect of a company's decision-making process, providing essential insights that can inform various...

26.01.2026 | 9min read

Measuring Brand Image

What do you think of when you hear the names Volkswagen, Coca-Cola, or Burger King? Your associations, whether positive or...

26.01.2026 | 13min read

Design-Test: How to test a Design properly?

It's not always easy to capture the essence of a brand or communicate its benefits through corporate logos, claims, out-of-home...

26.01.2026 | 10min read

Kano Analysis: The Complete Guide

Creating products or services that will satisfy your customers' needs is the ultimate goal for any team. While numerous ideas may...

26.01.2026 | 10min read

Identify unknown potential with the TURF Analysis

Discovering which product will appeal to the greatest number of customers can be a challenge for any company.

26.01.2026 | 12min read

Conjoint Analysis: a comprehensive practical guide

Product development and market establishment pose significant challenges for many companies.

26.01.2026 | 6min read

Preference measurement: Maximum Difference Scaling

As a marketer or decision-maker, you may often wonder which product features or services are most important to your customers or...

26.01.2026 | 13min read

Measuring Customer Satisfaction

Measuring customer satisfaction is key to any business's success. Satisfied customers not only return but also recommend products...

26.01.2026 | 5min read

Logo-Test: How to Test a new Logo?

Introduction A logo is the figurehead of a company. Therefore, marketing experts need to know potential customers' opinions on...

24.02.2026 | 8min read

4 Steps to a Concept Testing Survey

Introduction Having an outstanding idea for a product or service does not guarantee success. Many ideas fail because there is...

26.01.2026 | 10min read

Brand Awareness Survey

Introduction Sportswear: Nike and Adidas. Car brands: Volkswagen, Mercedes, Audi. When naming a product category, consumers know...

03.02.2026 | 5min read

Campaign Tracking: How to Measure Advertising Effectiveness

Objective of Campaign Tracking Advertising is an integral part of brand communication and can have various purposes. Typical...

26.01.2026 | 11min read

A Short Guide for Brand Tracking

Consumer behaviour is in a constant state of flux, posing an ongoing challenge for brands.

26.01.2026 | 7min read

Pricing Analysis: The Gabor-Granger-Method

Introduction Determining the price of a product or service is an essential step for every company. A critical success factor here...

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