Everything about market research | Appinio Blog

30.04.2026 | 16min read

Market research trends in the tech industry: What's changing in 2026

Speed has always been a pressure point for market researchers. But in 2026, the conversation has shifted. It's no longer just...

27.01.2026 | 4min read

Six career tips for market researchers in the AI era

Market research is changing - and AI is rewriting the rules of the game. Instead of a routine job, you have the chance to become...

02.12.2025 | 5min read

MRMW 2025: Event Recap

The MRMW Europe 2025 in Berlin was the hotspot for the future of market research and the role of AI. From seamless real-time...

23.02.2026 | 5min read

Smart buying moments: How CEPs help your brand grow

Today, it is no longer enough for your brand to simply be "known" to be strong. It's about being present in the consumer's mind...

23.02.2026 | 8min read

The power of market research: How McCain conquered the market with CEPs

Did you also attend the OMR Masterclass held by our Director Research Louise Leitsch? Then you already know how fascinating...

26.01.2026 | 5min read

Blending machine learning and human expertise for high-quality research data

At Appinio, high-quality data is the backbone of the insights we deliver. Maintaining data integrity requires a precise balance...

02.12.2025 | 5min read

Trustly uses Appinio’s insights to revolutionize utility bill payments

Trustly, a Swedish fintech company, set themselves a goal - To make payments easier and more direct. How? By enabling customers...

20.03.2025 | 9min read

Track Your Customer Retention & Brand Metrics for Post-Holiday Success

With the time of booming sales and increased customer engagement fading, a new challenge emerges: retaining those customers you...

Creative Checkup – Optimize Advertising Slogans & Creatives for maximum ROI

30.10.2025 | 10min read

Creative Checkup – Optimize Advertising Slogans & Creatives for ROI

In the last post, we looked at how to make sure your pricing strategy is seasonality-proof. Yet seasonality success is not only...

14.01.2025 | 10min read

Get your brand Holiday Ready: 4 Essential Steps to Smash your Q4

As the year ends, Q4 presents the perfect opportunity for you to capitalize on the consumer spending surge driven by Black...

Beyond Demographics: Psychographic Power in target group identification

20.03.2025 | 9min read

Beyond Demographics: Psychographics power in target group identification

It’s the season of challenges and opportunities. The pressure to stand out, create resonant campaigns, and target the right...

14.01.2025 | 32min read

What is Convenience Sampling? Definition, Method, Examples

Have you ever wondered how researchers choose the people they study when conducting surveys or experiments? It might surprise you...

10.11.2025 | 9min read

Finding the optimal price for your Black Friday & Christmas promotions

During the Holiday season, the stakes and opportunities for your business are higher than ever. Black Friday and Christmas can...

30.10.2025 | 35min read

What is Brand Architecture? Models, Strategy, Examples

Have you ever wondered how some companies manage to keep their brands organized and recognizable, even as they grow and diversify...

14.01.2025 | 32min read

What is Voice of the Customer (VoC)? Program, Examples

Have you ever wondered what your customers really think about your business? Understanding the true voice of your customers is...

14.01.2025 | 31min read

What is Employee Experience (EX) and How to Improve It?

What makes employees truly happy at work? Is it the paycheck, the benefits, or something deeper? The concept of Employee...

16.04.2026 | 15min read

Revolutionizing Brand Health with Mental Availability: key takeaways

Are you navigating the competitive landscape using a traditional AIDA framework but your brand insights feel superficial and...

14.01.2025 | 30min read

360-Degree Feedback: Survey, Process, Software, Examples

Have you ever wondered how you can get a complete picture of your performance at work beyond just what your boss thinks? That's...

30.04.2026 | 30min read

What is ANOVA Test? Definition, Types, Examples

Have you ever wondered how researchers determine if different groups in a study have significantly different outcomes? Analysis...

30.04.2026 | 32min read

Environmental Analysis: Definition, Steps, Tools, Examples

Have you ever wondered how we can make better decisions to protect our environment and ensure a sustainable future? Environmental...

Marketing Mix The 4 Ps of Marketing and How to Use Them

14.01.2025 | 34min read

Marketing Mix: The 4 Ps of Marketing & How to Use Them?

Have you ever wondered what makes a marketing campaign successful and why some products seem to fly off the shelves while others...

30.04.2026 | 26min read

Multistage Sampling: Definition, Guide, Examples

Have you ever wondered how researchers manage to study large, diverse populations without surveying every single person?...

30.04.2026 | 36min read

VRIO Framework: Definition, Analysis, Examples

Have you ever wondered what makes some companies stand out in a crowded market while others struggle to keep up? The secret often...

02.04.2025 | 35min read

Brand Development: Definition, Process, Strategies, Examples

Have you ever wondered what makes some brands stand out in a crowded market while others fade into the background? Developing a...

Discover future flavors using Appinio predictive insights to stay ahead of consumer preferences.

15.12.2025 | 8min read

Future Flavors: How Burger King nailed Concept Testing with Predictive Insights

In the fast-paced world of fast food, staying ahead requires more than just an innovative menu; it demands a deep understanding...

14.01.2025 | 32min read

What is a Pulse Survey? Definition, Types, Questions

Are you looking for a quick and effective way to understand the feelings and opinions of your employees or customers? Pulse...

14.01.2025 | 29min read

Pareto Analysis: Definition, Pareto Chart, Examples

Have you ever wondered why a small number of problems seem to cause the majority of issues in your work or personal life? The...

26.01.2026 | 32min read

What is Systematic Sampling? Definition, Types, Examples

Ever wondered how researchers select a group of people or items to study from a larger population? Well, that's where systematic...

30.10.2025 | 31min read

Time Series Analysis: Definition, Types, Techniques, Examples

Ever wondered how businesses predict future trends or how meteorologists forecast the weather? The answer lies in time series...

30.04.2026 | 32min read

Experimental Research: Definition, Types, Design, Examples

Experimental research is a cornerstone of scientific inquiry, providing a systematic approach to understanding cause-and-effect...

30.04.2026 | 29min read

Interval Scale: Definition, Characteristics, Examples

Have you ever wondered how we measure things like temperature, IQ, or time intervals? Understanding how we quantify these...

14.01.2025 | 29min read

What is Qualitative Observation? Definition, Types, Examples

Have you ever wondered how researchers gain deep insights into human behavior and social interactions? Qualitative observation...

30.04.2026 | 31min read

What is a Perceptual Map and How to Make One? (+ Template)

Have you ever wondered how companies know exactly where to position their products in the market to attract customers?...

17.03.2025 | 37min read

Targeted Advertising: Definition, Benefits, Examples

Are you tired of casting a wide net with your advertising efforts only to see minimal returns on your investment? In today's...

13.03.2026 | 26min read

Quota Sampling: Definition, Types, Methods, Examples

Have you ever wondered how researchers ensure that their study samples accurately represent the diverse characteristics of the...

14.01.2025 | 34min read

What is Market Share? Definition, Formula, Examples

Ever wondered how businesses gauge their success in competitive markets? Market share holds the answer. In the dynamic world of...

14.01.2025 | 35min read

What is Data Analysis? Definition, Tools, Examples

Have you ever wondered how businesses make decisions, scientists uncover new discoveries, or governments tackle complex...

14.01.2025 | 29min read

What is a Confidence Interval and How to Calculate It?

Have you ever wondered how we can accurately estimate population parameters, like the average height of people in a city or the...

30.10.2025 | 29min read

What is Field Research? Definition, Types, Methods, Examples

Have you ever wondered how researchers gather data about real-life situations, behaviors, and interactions? Field research holds...

14.01.2025 | 29min read

What is Cluster Sampling? Definition, Methods, Examples

Have you ever wondered how researchers can study extensive and diverse populations without having to survey every single...

16.04.2026 | 27min read

Cross-Tabulation Analysis: A Full Guide (+ Examples)

Have you ever wondered how researchers and analysts make sense of complex data to uncover hidden relationships and patterns?...

30.04.2026 | 28min read

What is Sampling Error? Definition, Types, Examples

Have you ever wondered why survey results sometimes differ from reality or why estimates based on a sample don't always match the...

30.04.2026 | 28min read

Situational Analysis: Definition, Methods, Process, Examples

Ever wondered how businesses make strategic decisions? How do they navigate through complex environments and stay ahead of the...

14.01.2025 | 32min read

What is Ad Hoc Analysis and Reporting? Process, Examples

Have you ever needed to find quick answers to pressing questions or solve unexpected problems in your business? Enter ad hoc...

14.01.2025 | 28min read

What is Predictive Modeling? Definition, Types, Techniques

Have you ever wondered how companies predict which products you're likely to buy, or how healthcare providers forecast the...

30.10.2025 | 31min read

What is Brand Equity? Definition, Measurement, Examples

Have you ever wondered why some brands seem to effortlessly capture the hearts and minds of consumers while others struggle to...

30.04.2026 | 24min read

Discrete vs. Continuous Data: Differences and Examples

Have you ever wondered why some data seems to come in distinct, separate values, while other data varies smoothly over a range?...

14.01.2025 | 30min read

What is Sentiment Analysis? Guide, Tools, Uses, Examples

Have you ever wondered how businesses can understand what people really think about their products or services just by analyzing...

14.01.2025 | 21min read

What is Behavioral Segmentation? Definition, Types, Examples

Have you ever wondered why some marketing campaigns seem to resonate with you more than others? Perhaps it's because those...

14.01.2025 | 32min read

What is a Control Group? Definition, Uses, Examples

Have you ever wondered how researchers determine if a new medication is effective, or how businesses evaluate the impact of their...

14.01.2025 | 30min read

What is Correlational Research? (+ Design, Examples)

Ever wondered how researchers explore connections between different factors without manipulating them? Correlational research...

14.01.2025 | 31min read

What is Statistical Analysis? Types, Methods, Software, Examples

Ever wondered how we make sense of vast amounts of data to make informed decisions? Statistical analysis is the answer. In our...

19.08.2025 | 32min read

What is Benchmarking? Definition, Software, Examples

Ever wondered how top-performing companies stay ahead in the game? The answer lies in benchmarking. Benchmarking is like looking...

14.01.2025 | 32min read

What is Nominal Data? Definition, Characteristics, Examples

Ever wondered how researchers classify data into different categories? Nominal data holds the key to this classification puzzle....

30.04.2026 | 33min read

Causal Research: Definition, Design, Tips, Examples

Ever wondered why certain events lead to specific outcomes? Understanding causality—the relationship between cause and effect—is...

13.01.2025 | 36min read

Internal Validity in Research: Definition, Threats, Examples

Ever wondered how researchers ensure that their findings accurately reflect cause-and-effect relationships? Understanding...

What Is UX Research User Experience Methods Process Tools Examples

13.01.2025 | 40min read

What is UX Research? Methods, Process, Tools, Examples

Ever wondered how successful products and services are meticulously crafted to cater to your needs and preferences? User...

30.04.2026 | 38min read

What is Trend Analysis? Definition, Formula, Examples

Have you ever wondered how to uncover hidden insights within your data, predict future trends, and make informed decisions that...

30.04.2026 | 36min read

What is Empirical Research? Definition, Methods, Examples

Ever wondered how we gather the facts, unveil hidden truths, and make informed decisions in a world filled with questions?...

08.10.2024 | 42min read

What is Product Positioning? Definition, Template, Examples

Have you ever wondered what sets wildly successful products apart from the rest? The answer often lies in their strategic product...

13.01.2025 | 34min read

What is Ordinal Data? Definition, Analysis, Examples

Have you ever wondered how researchers make sense of data with categories that have a clear order but unequal intervals? In the...

12.08.2024 | 38min read

What is Meta-Analysis? Definition, Research & Examples

Are you looking to harness the power of data and uncover meaningful insights from a multitude of research studies? In a world...

12.08.2024 | 30min read

Customer Experience Management (CXM): Strategy, Software, Examples

Are your customers truly satisfied with their interactions with your brand? In a world where customer expectations are...

03.06.2025 | 35min read

What is Interaction Design? Principles, Process, Examples

Are you ready to dive into the dynamic world of Interaction Design, where every click, tap, and swipe holds the power to shape...

13.01.2025 | 30min read

What is Stratified Random Sampling? Definition, Method, Examples

Have you ever wondered how researchers obtain accurate and representative data from diverse populations? One powerful tool stands...

30.04.2026 | 46min read

What is Inferential Statistics? Definition, Types, Examples

Ever wondered how we can make confident predictions and informed decisions about large populations with just a limited sample of...

13.01.2025 | 29min read

What is a Longitudinal Study? Definition, Types, Examples

Ever wondered how researchers gain profound insights into changes and developments that unfold over time? The answer lies in the...

30.04.2026 | 34min read

What is Packaging Design? Process, Examples, Trends

Are you ready to captivate your audience, stand out in the market, and create packaging that truly speaks to your brand's...

30.04.2026 | 35min read

What is Applied Research? Definition, Types, Examples | Appinio Blog

Ever wondered how groundbreaking solutions to real-world challenges are developed, or how innovations come to life? Applied...

14.03.2025 | 37min read

What is Ethnographic Research? Definition, Methods, Examples

Ever wondered how researchers immerse themselves in the intricacies of different cultures, communities, and human behaviors to...

13.01.2025 | 34min read

What is Product-Market Fit? Definition, Process, Examples

Ever wondered what separates successful products from the ones that fade into obscurity? The answer lies in one crucial concept:...

19.08.2025 | 35min read

What is a PESTEL Analysis? Definition, Factors, Examples

Are you ready to decode the intricate puzzle of business dynamics and gain a competitive edge? In this guide, we unravel the...

30.10.2025 | 44min read

How to Come Up With a Brand Name? (+ Examples)

Are you grappling with the exciting challenge of crafting a unique and captivating brand identity? One of the foremost steps in...

13.01.2025 | 40min read

What is Cost-Benefit Analysis? Definition, Examples

Are you faced with critical decisions that demand a thorough assessment of costs and benefits? Understanding the art of...

30.04.2026 | 37min read

Quasi-Experimental Design: Definition, Types, Examples

Ever wondered how researchers uncover cause-and-effect relationships in the real world, where controlled experiments are often...

13.01.2025 | 31min read

Close-Ended Questions: Definition, Types, Examples

Are you seeking a powerful tool to gather structured data efficiently and gain valuable insights in your research, surveys, or...

07.10.2024 | 35min read

What is a Heatmap? Types, How It Works, Examples

Are you curious about how to gain deep insights into user behavior, optimize your strategies, and make data-driven decisions that...

11.09.2024 | 44min read

How to Collect Customer Feedback? Tools, Examples

Are you eager to understand your customers' thoughts, preferences, and concerns on a deeper level? In today's business landscape,...

Corporate social responsibility means getting involved in taking care of society's wellbeing

13.01.2025 | 17min read

Corporate Social Responsibility: How to avoid Greenwashing, Pinkwashing & beyond

In today's interconnected business landscape, the significance of sustainability and ethical conduct is on the rise. Beyond the...

28.04.2026 | 40min read

What is Representativeness Heuristic? Definition, Examples

Have you ever wondered why our minds tend to generalize and categorize information so quickly? In decision-making, the concept of...

Statistical data analysis using cluster analysis

28.01.2026 | 14min read

Cluster analysis: Insights into target groups, markets & products

Gaining profound insights into target groups and markets, fortifying customer loyalty, propelling developmental endeavors, and...

13.01.2025 | 9min read

Unveiling the Nexus: 9 Fundamentals of AI Revolutionizing Market Research

In today's dynamic market landscape, the fusion of Artificial Intelligence (AI) and market research has sparked a transformative...

Factor analysis helps to decipher independent variables or characteristics

28.01.2026 | 16min read

Factor analysis: decipher complex data and make better decisions

In today's fast-paced marketing world, making decisions based on data gives companies a real edge. But let's face it, collecting...

25.07.2024 | 39min read

How to Calculate Statistical Significance? (+ Examples)

Have you ever wondered how to distinguish between mere chance and genuine insights when analyzing data? Statistical significance...

13.01.2025 | 42min read

What is A/B Testing? Guide, Tools, Examples

Are you looking to transform your digital strategies into data-driven successes? In today's dynamic online landscape, achieving...

27.03.2025 | 33min read

Weighting Survey Data: Methods, Process, Examples

Are your survey results telling the whole story or missing crucial insights due to sample biases and skewed representations? In...

13.01.2025 | 28min read

What is Analysis Paralysis and How to Overcome It?

Are you ever caught in a whirlwind of choices, unable to make even the simplest decisions? The struggle between overthinking and...

19.03.2025 | 40min read

What is a Usability Test and How to Conduct It?

Ever wondered how to create a product that users genuinely love and find effortless to use? Usability testing holds the key. It's...

06.09.2024 | 37min read

What is Descriptive Statistics? Definition, Types, Examples

Have you ever wondered how we make sense of the vast sea of data surrounding us? In a world overflowing with information, the...

13.01.2025 | 29min read

What is Root Cause Analysis? Process, Tools, Examples

Are you tired of addressing the same problems repeatedly, only to find that they resurface, seemingly on their own? In the world...

27.08.2024 | 29min read

What is Categorical Data? Definition, Types, Examples

Have you ever wondered how we make sense of the diverse categories that define our world? Categorical data, from gender to...

30.04.2026 | 43min read

How to Conduct an Industry Analysis? Steps, Template, Examples

Are you ready to unlock the secrets of Industry Analysis, equipping yourself with the knowledge to navigate markets and make...

10.01.2025 | 35min read

What is Data Collection? Methods, Types, Tools, Examples

Are you ready to unlock the power of data? In today's data-driven world, understanding the art and science of data collection is...

30.04.2026 | 30min read

What is Correlation Analysis? Definition, Process, Examples

Are you curious about how different variables interact and influence each other? Correlation analysis is the key to unlocking...

30.10.2025 | 33min read

What is Thematic Analysis and How to Do It Step-By-Step?

Have you ever wondered how researchers make sense of the rich tapestry of qualitative data they gather from interviews, surveys,...

10.01.2025 | 35min read

What is Gap Analysis? Steps, Template, Examples

Are you striving to bridge the divide between where your business currently stands and where you aspire it to be? Gap Analysis...

10.01.2025 | 32min read

How to Create a Customer Journey Map? Template, Examples

Are your customers truly at the heart of your business strategy? Understanding their experiences and interactions is key to...

What Is FMCG Fast Moving Consumer Goods A Guide

10.01.2025 | 32min read

What is FMCG (Fast Moving Consumer Goods)? A 2024 Guide

Have you ever wondered about the everyday products that seamlessly integrate into your life? In the bustling world of Fast-Moving...

30.04.2026 | 36min read

What is Comparative Analysis and How to Conduct It? (+ Examples)

Have you ever faced a complex decision, wondering how to make the best choice among multiple options? In a world filled with data...

10.01.2025 | 39min read

What is a Decision Tree & How to Make One (+ Template)

Ever wondered how a simple concept like a Decision Tree can yield powerful insights and predictions in the complex world of...

10.01.2025 | 27min read

What is a Cross Sectional Study? Design, Uses, Examples

Ever wondered how we capture a single moment in a constantly changing world? What if you could freeze time to understand a...

30.04.2026 | 40min read

8 Types of Research Bias and How to Avoid Them?

Curious about how to ensure the integrity of your research? Ever wondered how research bias can impact your findings? How might...

How to Find Your Target Audience in 2023 Examples

10.01.2025 | 29min read

How to Find Your Target Audience in 2025? (+ Examples)

Are you struggling to connect with the right audience for your business? In today's digital landscape, finding and engaging your...

30.04.2026 | 31min read

Exploratory Research: Definition, Types, Examples

Are you ready to unlock the power of exploration in research? In this guide, we'll navigate the fascinating realm of exploratory...

Key Driver Analysis allows you to understand what drives your customers, make informed decisions, and stay ahead of the competition.

01.12.2025 | 18min read

Key Driver Analysis: Your Ultimate Setup Guide

Key Driver Analysis, known also as Driver Analysis, is a fundamental component of market research. It is a systematic process...

02.08.2024 | 22min read

What is Sampling Bias? Definition, Types, Examples

Ever wondered why research findings sometimes seem to miss the mark or why data-driven decisions occasionally go awry? The answer...

10.01.2025 | 33min read

Top Research Methods in 2025: Types, Examples

Ever wondered how to transform your curiosity into a structured exploration of the world's unknowns? In this guide, we dive deep...

10.01.2025 | 32min read

How to Conduct a Market Analysis? (+ Examples)

Are you ready to transform your business with the unparalleled advantages of market analysis? Discover how harnessing the power...

Psychographic Segmentation Guide Examples

10.01.2025 | 24min read

Psychographic Segmentation: A 2025 Guide (+ Examples)

Are you ready to unlock the secrets of understanding your audience on a profound level? Dive into the world of psychographic...

10.01.2025 | 25min read

What is Market Segmentation? Types, Benefits, Examples

Are you ready to unlock the power of understanding your customers on a deeper level, tailor your strategies precisely, and gain a...

10.01.2025 | 29min read

What is a Feasibility Study and How to Conduct It? (+ Examples)

Are you ready to turn your project or business idea into a concrete reality but unsure about its feasibility? Whether you're a...

10.01.2025 | 19min read

What is a Target Market and How to Find Yours?

Have you ever wondered why some businesses seem to effortlessly connect with their customers while others struggle to make an...

30.04.2026 | 14min read

What is Secondary Research? Types, Methods, Examples

Have you ever wondered how researchers gather valuable insights without conducting new experiments or surveys? That's where...

10.01.2025 | 11min read

What is Primary Research? Types, Methods, Examples

Have you ever wondered how businesses and researchers gather those fresh insights that drive innovation and decision-making?...

28.04.2026 | 21min read

What is a Focus Group and How to Conduct It? (+ Examples)

Have you ever wondered how businesses gain deep insights into consumer behavior, preferences, and opinions? Introducing focus...

19.08.2025 | 21min read

How to Create a Customer Profile? (+ Template & Examples)

In a world where understanding your customers isn't just a strategy but a necessity, this guide is your compass. We'll walk you...

10.01.2025 | 22min read

Demographic Segmentation: Definition, How-To, Examples

Are you ready to take your marketing strategies to the next level? Picture this: What if you could tailor your messages to...

21.03.2025 | 27min read

What is Research Design? Elements, Types, Examples

Ever wondered what lays the foundation for successful research studies? It all starts with a well-crafted research design. In the...

10.01.2025 | 18min read

How to Ask Open-Ended Questions? Examples, Advantages

If you're looking to enhance your communication skills and foster deeper connections with those around you, you've come to the...

04.04.2025 | 9min read

The Semantic Differential Scale: The Power of Perceptions in Market Research

Market researchers are always on the lookout for innovative tools that can provide deeper insights into consumer behavior and...

The Ansoff Matrix lets you explore market penetration, development, diversification, and product strategies

24.11.2025 | 11min read

The Ansoff Matrix: Exploring growth opportunities

Looking into entering new markets or understanding how you can make the most of your existing products in existing markets?Then...

Mystery shopping is a market research method that allows companies to check their own customer service and customer experience

17.12.2024 | 8min read

Mystery Shopping for Beginners: Enhancing Customer Experience

Have you ever imagined detectives embarking on a covert mission?

Regression analysis: precise market analyses with Appinio

10.01.2025 | 8min read

Regression analysis: Precise Forecasts and Predictions

Regression analysis plays a vital role in contemporary market research, offering a powerful tool for making accurate forecasts...

Woman sitting at her laptop with coffee in her hand

10.01.2025 | 13min read

Qualitative & Quantitative Survey Methods: Online Surveys for your needs

What perception does the public have of my company? How effectively is the new advertising campaign resonating with the target...

The Delphi method creates clearer forecasts than the ancient oracle through multi-stage question rounds.

10.01.2025 | 9min read

The Delphi Method: Unlocking the Power of Expert Forecasts

Unlocking the secrets of the future has always been a captivating quest, driving individuals and businesses to seek innovative...

Coworkers conducting a target market expansion and segmentation workshop

10.01.2025 | 12min read

Target Market Expansion – How to grow by expanding your target market

In the dynamic landscape of business, growth and sustainability are paramount. To thrive in a competitive marketplace, companies...

Coworkers conducting a SWOT analysis workshop with a whiteboard and post-its

19.08.2025 | 15min read

SWOT analysis - What is and how to conduct it?

The SWOT analysis is a valuable tool used by organizations and individuals alike to evaluate their current situation, make...

10.01.2025 | 18min read

Sample Size Calculator and Margin of Error: The Ultimate Guide

Whether it's about political sentiment, customer satisfaction, the Appinio Hype Train or a company employee survey, surveys are...

20.03.2025 | 34min read

What is Market Research? Types, Tools, Examples

Are you ready to unlock the secrets to success in today's competitive business landscape? Understanding your market is critical...

10.01.2025 | 13min read

Design-Test: How to test a Design properly?

It's not always easy to capture the essence of a brand or communicate its benefits through corporate logos, claims, out-of-home...

27.01.2026 | 8min read

How to use HR surveys?

Corporate success is significantly linked to the performance of the employees - no matter whether we talk about a small company...

Black and white image of a hand with a compass

10.01.2025 | 12min read

The Survey Guide - How to Design a Professional Questionnaire

Market research heavily relies on questionnaires as they are essential in generating valuable insights into the minds of...

24.02.2026 | 10min read

Implicit Testing - How implicit association tests work

95 percent of all purchasing decisions are made subconsciously, according to studies such as the one conducted by Harvard...

27.03.2025 | 16min read

7 Steps to a Successful Target Audience Analysis

Running successful marketing research means it is crucial to have a clear understanding of the target audience.

27.03.2025 | 12min read

Competitive Analysis

In the world of business, competition is just as fierce as in a cycling race. To stay ahead of the game, companies must...

10.01.2025 | 7min read

Quality Criteria of a Survey for Market Research

Market research is a critical aspect of a company's decision-making process, providing essential insights that can inform various...

27.03.2025 | 8min read

Pricing Analysis: The Van Westendorp Price Sensitivity Meter

Setting the right price for a product or service can be a daunting task for companies.

10.11.2025 | 9min read

Measuring Brand Image

What do you think of when you hear the names Volkswagen, Coca-Cola, or Burger King? Your associations, whether positive or...

10.01.2025 | 11min read

KANO Analysis: The Complete Guide

Creating products or services that will satisfy your customers' needs is the ultimate goal for any team. While numerous ideas may...

30.10.2025 | 11min read

Identify unknown potential with the TURF Analysis

Discovering which product will appeal to the greatest number of customers can be a challenge for any company. Enter TURF...

27.03.2025 | 13min read

Conjoint Analysis: a comprehensive practical guide

Product development and market establishment pose significant challenges for many companies.

22.07.2024 | 7min read

Preference measurement: Maximum Difference Scaling

As a marketer or decision-maker, you may often wonder which product features or services are most important to your customers or...

27.03.2025 | 14min read

Measuring Customer Satisfaction

Measuring customer satisfaction is key to any business's success. Satisfied customers not only return but also recommend products...

10.01.2025 | 7min read

Logo-Test: How to Test a new Logo Design?

A logo is the face of a company, and as such, marketing experts need to understand how potential customers perceive their brand...

24.02.2026 | 9min read

4 Steps to a Concept Testing Survey

Simply having a great idea for a product or service is not enough to guarantee its success. Many ideas fail because there is no...

26.01.2026 | 14min read

Brand Awareness Survey

When it comes to product categories, consumers often associate certain brands with them. For instance, Nike and Adidas are two...

03.02.2026 | 7min read

Campaign Tracking: How to Measure Advertising Effectiveness

Advertising plays a crucial role in brand communication and can serve various purposes. Typically, ads are used to raise brand or...

28.04.2026 | 13min read

A Short Guide for Brand Tracking

Consumer behavior is in a constant state of flux, posing an ongoing challenge for brands.

10.01.2025 | 9min read

Pricing Analysis: The Gabor-Granger Method

Setting the right price for a product or service is a crucial factor for any business to succeed. In order to achieve this, it's...

27.03.2025 | 15min read

Everything You Need to Know About the Likert Scale

Measuring subjective experiences such as happiness and satisfaction can be a challenging task, especially in the context of...

27.03.2025 | 11min read

The Ultimate NPS Guide: All You Need to Know About the Net Promoter Score

In today's world of marketing, there are a multitude of tools and strategies available to gauge success and present products or...

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