powered by Cronbach
Psychographic Target Group Analysis
Why Psychographic analysis?
Triggering consumer behaviors = better business outcomes
Companies want to convince people to choose their offer, to recommend them, to use them more often, to work with them etc. So what we want to achieve in the end, is a specific consumer behavior.
Making a meaningful difference
Start with why
Sociodemographic and attitudinal data are a good starting point, as they inform teams about WHO consumers are and WHAT they do.
However, those methods overlook the critical question of WHY consumers do what they do and how how brands can leverage this knowledge.
Our psychological models give insight into what do people strive for in their lives (motives)
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![service]()
Power
Gaining influence & control -
![Target]()
Achievement
Striving for success & efficiency -
![people]()
Affiliation
Increasing social bonds & sense of belonging
...and what shapes their decision making (attitudes)
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![Target]()
Emotionality
Tendency towards gut feeling -
![operation-support]()
Rationality
Tendency towards purposeful thinking -
![Frame 2428]()
Habits
Tendency towards proven methods
Reading people's behavioral drive from data
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See more use cases
Sky is the limit when it comes to our research capabilities. From concept test to brand tracking and beyond, we've got all your research needs covered.
Tracking
Campaign Tracking
Tracking
Brand Tracking
Tracking
Consumer Tracking
Target Groups
Target Group Analysis