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Psychographic Target Group Analysis

Why Psychographic analysis?
Triggering consumer behaviors = better business outcomes
Companies want to convince people to choose their offer, to recommend them, to use them more often, to work with them etc. So what we want to achieve in the end, is a specific consumer behavior.

Making a meaningful difference
Start with why
Sociodemographic and attitudinal data are a good starting point, as they inform teams about WHO consumers are and WHAT they do.
However, those methods overlook the critical question of WHY consumers do what they do and how how brands can leverage this knowledge.

Our psychological models give insight into what do people strive for in their lives (motives)
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Power
Gaining influence & control -
Achievement
Striving for success & efficiency -
Affiliation
Increasing social bonds & sense of belonging
...and what shapes their decision making (attitudes)
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Emotionality
Tendency towards gut feeling -
Rationality
Tendency towards purposeful thinking -
Habits
Tendency towards proven methods
Reading people's behavioral drive from data
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See more use cases
Sky is the limit when it comes to our research capabilities. From concept test to brand tracking and beyond, we've got all your research needs covered.

Tracking
Campaign Tracking

Tracking
Brand Tracking

Tracking
Consumer Tracking

Target Groups
Target Group Analysis
Leverage psychographic data to answer your team’s most pressing questions
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Strategy
Which type of consumers are the easiest to convert? What drives the behaviour of my target group? What does my competition appeal to?
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Product & Services
What product / service attributes are our costumers looking for - And why?Which benefits could be particularly effective in convincing those customers?
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Communication
What storytelling and visuals will resonate the most among our audience? Which benefits could be particularly effective in convincing customers?
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Media
How do I find my target group online - even without cookies? Which media channels might work particularly well?
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CX & CRM
How will I be able to identify users online - and even offline? What kind of user experience caters for their mindset?
Like what you're seeing? Try it for yourself
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See our platform in action
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Experience real-time results
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Explore reports & templates