Psychographic Target Group Analysis
Triggering consumer behaviors = better business outcomes
Companies want to convince people to choose their offer, to recommend them, to use them more often, to work with them etc. So what we want to achieve in the end, is a specific consumer behavior.
Start with why
Sociodemographic and attitudinal data are a good starting point, as they inform teams about WHO consumers are and WHAT they do.
However, those methods overlook the critical question of WHY consumers do what they do and how how brands can leverage this knowledge.
Our psychological models give insight into what do people strive for in their lives (motives)
PowerGaining influence & control
AchievementStriving for success & efficiency
AffiliationIncreasing social bonds & sense of belonging
...and what shapes their decision making (attitudes)
EmotionalityTendency towards gut feeling
RationalityTendency towards purposeful thinking
HabitsTendency towards proven methods
Reading people's behavioral drive from data
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Sky is the limit when it comes to our research capabilities. From concept test to brand tracking and beyond, we've got all your research needs covered.
Target Group Analysis
Leverage psychographic data to answer your team’s most pressing questions
Which type of consumers are the easiest to convert? What drives the behaviour of my target group? What does my competition appeal to?
Product & Services
What product / service attributes are our costumers looking for - And why?Which benefits could be particularly effective in convincing those customers?
What storytelling and visuals will resonate the most among our audience? Which benefits could be particularly effective in convincing customers?
How do I find my target group online - even without cookies? Which media channels might work particularly well?
CX & CRM
How will I be able to identify users online - and even offline? What kind of user experience caters for their mindset?
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