Conjoint Analysis

Exceed customers' expectations by offering the perfect combination of features at the right price point. Some call it "mind-reading", we call it "conjoint analysis".

Get started for free

Get insights on

Product Features
Pricing Point
New Products
Portfolio

Understand how consumers think

Instead of assuming, ask your customers directly and get the answers you need in minutes (literally).

Get started

CONJOINT ANALYSIS 101

In a nutshell

Learn more in our "Market Research ABC": When to use the conjoint analysis what for and how to conduct it.

Step-by-step guide

Conjoint Analysis

Conduct conjoint analysis like a pro with our step-by-step guide.

Go to guide

See all of our use cases

Sky is the limit when it comes to our research capabilities. From concept test to brand tracking and beyond, we've got all your research needs covered.

Use Case

Brand tracking

Don’t fly blind. Measure and track your brand's performance to stay on top of consumers' perceptions of you.

Use Case

Target group analysis

Gen Z or Millenials? Yoga lovers or CrossFit fans? Get a clear understanding of your target audience to create great products that they will actually need and love.

Use Case

Concept test

How to find out strengths and weaknesses of new product ideas in 4 steps.

Use Case

Design test

Let your own target group have a say and ask how designs or ads are received by the target group as early as the conception phase.

Become a market research rockstar

Everything at one glance in the Appinio ABC for Market Research.

Like what you're seeing? Try it for yourself

See our platform in action
Experience real-time results
Explore reports & templates