MaxDiff Scaling

Sure, you love your product. But do your customers? Ask your target group and find out which features and product characteristics they value the most.
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Get insights on

  • market-research

    Product USPs

  • custom-questions

    Customer Needs

  • automation

    Key Drivers

  • checkmark

    Likeability

Understand how consumers think

Instead of assuming, ask your customers directly and get the answers you need in minutes (literally).

Maxdiff 101

In a nutshell

Learn how to identify features that make or break a decision in our "Markt Research ABC": When to use MaxDiff, what for and how to conduct it.

QuickFacts

Step-by-step guide

MaxDiff Scaling

Conduct MaxDiff Scaling like a pro with our step-by-step guide.

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Become a market research rockstar

Everything at one glance in the Appinio ABC for Market Research.

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  • Explore reports & templates