Appinio's Insights Blog

December 6, 2023 | 9min read

2023 a Year in Review: Exploring Consumer Trends and Insights in the US

As we bid farewell to another chapter of our lives, let’s take a moment and reflect on the whirlwind of experiences that defined t...

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November 9, 2023 | 19min read

Hit the Road, America: Exploring Trends and Insights for Travel and Tourism in t...

Is life a pendulum constantly swinging between the PTO (paid time off) you just had and the next PTO you’re going to request?

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October 20, 2023 | 12min read

Stylish, Thrifty and Versatile: The Latest DIY and Home Improvement Trends in th...

Have you ever found yourself staring at that blank wall in your living room, thinking, "I could totally spruce this up," or maybe ...

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September 18, 2023 | 14min read

The Booming Pet Industry in the US: Exploring Trends and Innovations

In a world where pet ownership has skyrocketed over the last thirty years, it's crystal clear that our four-legged, feathered, and...

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September 7, 2023 | 14min read

Beyond Play: The Wonderful World of Toys, Learning, and Kidults in the US

Today we’ll explore the captivating world of toys, a realm where dreams come to life, where nostalgia intertwines with innovation,...

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August 1, 2023 | 22min read

2023 FMCG Report: Consumer Trends in the US for the Food & Beverage Sector

What are consumers buying? What is the latest food and drink craze? Chocolate covered strawberry yogurt clusters? Is Dalgona coffe...

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July 31, 2023 | 22min read

Digital Healthcare & the role of AI: The Innovation race

Artificial Intelligence (AI) has been everything, everywhere and all at once these days.

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July 7, 2023 | 26min read

Breaking Barriers: Women in Sports and Viewers’ Perception

Sports have always played a significant role in our society, they are inspiring tales of triumph, dedication, and sheer athleticis...

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May 19, 2023 | 25min read

Gen Z & Social Media: Exploring the Digital Landscape of Generation Z

Social media has become an integral part of our daily lives, but Generation Z, commonly known as Gen Z, is the generation with the...

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May 19, 2023 | 18min read

Gen Z & Politics: Political Engagement & Views of the Next Generation

As the world evolves, so does the political landscape, and the emergence of Generation Z, brings forth a new wave of political eng...

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June 1, 2023 | 9min read

How is Gen Z dating? Redefining relationships and love

The dating landscape has undergone a significant transformation in recent years, primarily driven by the rise of dating platforms....

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June 2, 2023 | 18min read

The Subscription Economy: Exploring the World of US Subscription Services

Subscription services have emerged as a dominant force, revolutionizing the way we shop and access media content. Subscription box...

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April 27, 2023 | 31min read

US Personal Finance: Trends in Savings, Investment, and Digital Banking

Personal finance plays a vital role in our daily lives as we manage our money, make financial decisions, and plan for the future. ...

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March 31, 2023 | 21min read

The Appinio Hype Tracker has entered the game: exploring the US gaming industry

The gaming industry has come a long way from its humble beginnings as a simple pastime for children and young adults.

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February 22, 2023 | 24min read

Love is in the cloud: Dating & relationship advice - Appinio Hype Tracker

As February is Valentine's Day month, the topic of dating and relationships is at the forefront of people's minds. To gain some in...

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February 6, 2023 | 32min read

Athleisure and sports habits in the US - Appinio Hype Tracker

The first Appinio Hype Tracker Report of the year looks at sport, exercise, and sportswear among Americans. With this piece of res...

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December 13, 2022 | 37min read

Glowing skin is always in: the skincare market in the US

Skincare is the fastest growing market segment in the beauty industry, according to Statista the revenue in the Skin Care segment ...

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June 7, 2022 | 9min read

“TikTok made me buy it” - do ‘BookTokers’ shift Gen Z consumption habits?

In times where staying at home and scrolling through social media for hours on end is more socially acceptable than ever, TikTok h...

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May 30, 2022 | 7min read

Sustainable Business Practices for Brands: the value of transparency

In light of the latest Intergovernmental Panel on Climate Change report (IPCC, 2022) highlighting the increasing evidence of degra...

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October 25, 2021 | 21min read

E-mobility guide: everything you need to know about electric cars

Hardly makes any noise, does not emit any smelly exhaust fumes and contains a lot of the latest technology - at least that is the ...

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