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April 27, 2023

US Personal Finance: Trends in Savings, Investment, and Digital Banking

Personal finance plays a vital role in our daily lives as we manage our money, make financial decisions, and plan for the future. ...

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March 31, 2023

The Appinio Hype Tracker has entered the game: exploring the US gaming industry

The gaming industry has come a long way from its humble beginnings as a simple pastime for children and young adults.  Today, it h...

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February 22, 2023

Love is in the cloud: Dating & relationship advice - Appinio Hype Tracker

As February is Valentine's Day month, the topic of dating and relationships is at the forefront of people's minds. To gain some in...

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February 6, 2023

Athleisure and sports habits in the US - Appinio Hype Tracker

The first Appinio Hype Tracker Report of the year looks at sport, exercise, and sportswear among Americans. With this piece of res...

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December 13, 2022

Glowing skin is always in: the skincare market in the US

Skincare is the fastest growing market segment in the beauty industry, according to Statista the revenue in the Skin Care segment ...

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June 7, 2022

“TikTok made me buy it” - do ‘BookTokers’ shift Gen Z consumption habits?

In times where staying at home and scrolling through social media for hours on end is more socially acceptable than ever, TikTok h...

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May 30, 2022

Sustainable Business Practices for Brands: the value of transparency

In light of the latest Intergovernmental Panel on Climate Change report (IPCC, 2022) highlighting the increasing evidence of degra...

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October 25, 2021

E-mobility guide: everything you need to know about electric cars

Hardly makes any noise, does not emit any smelly exhaust fumes and contains a lot of the latest technology - at least that is the ...

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