KANO Model

Find out what features affect customer satisfaction the most to wow your audience and avoid spending time and money on the wrong things.

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Product USPs
Customer satisfaction
Expectations
Customer needs

Understand how consumers think

Instead of assuming, ask your customers directly and get the answers you need in minutes (literally).

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KANO Model 101

In a nutshell

Learn more in our "Market Research ABC": When to use the KANO model, what for and how to conduct the analysis.

Step-by-step guide

Kano Model

Here's everything you wanted to know (or didn't) about the KANO Model - step-by-step guidance, pros and cons of the method and other nitty-gritty details.

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See all of our use cases

Sky is the limit when it comes to our research capabilities. From concept test to brand tracking and beyond, we've got all your research needs covered.

Tracking

Brand Tracking

Don’t fly blind. Measure and track your brand's performance to stay on top of consumers' perceptions of you.

Tracking

Campaign Tracking

Knowing your reach and the click-through rate is great. But what's the real impact of your campaign on your brand?

Tracking

Consumer Tracking

Understand how consumers think and what drives their choices. From purchase frequency to product use, to drivers and barriers - we've got all the answers you need, in real time.

Target Groups

Target Group Analysis

Gen Z or Millenials? Yoga lovers or CrossFit fans? Get a clear understanding of your target audience to create great products that they will actually need and love.

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Everything at one glance in the Appinio ABC for Market Research.

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