TURF Analysis

Expand your potential target group by determining which product portfolio, marketing mix or product variants appeal to the highest number of customers.

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Get insights on

Customer Needs
Likeability
Product USPs
Key Drivers
Ideal Frequency
Product Preferences
Buying Behavior
Ad Awareness

Understand how consumers think

Instead of assuming, ask your customers directly and get the answers you need in minutes (literally).

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TURF ANALYSIS 101

In a nutshell

Learn more in our "Market Research ABC: When to use a TURF analysis, what for and how to conduct it.

Step-by-step guide

TURF Analysis

Conduct TURF analysis like a pro with our step-by-step guide.

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See all of our use cases

Sky is the limit when it comes to our research capabilities. From concept test to brand tracking and beyond, we've got all your research needs covered.

Use Case

Brand tracking

Don’t fly blind. Measure and track your brand's performance to stay on top of consumers' perceptions of you.

Use Case

Target group analysis

Gen Z or Millenials? Yoga lovers or CrossFit fans? Get a clear understanding of your target audience to create great products that they will actually need and love.

Use Case

Concept test

How to find out strengths and weaknesses of new product ideas in 4 steps.

Use Case

Design test

Let your own target group have a say and ask how designs or ads are received by the target group as early as the conception phase.

Become a market research rockstar

Everything at one glance in the Appinio ABC for Market Research.

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