TURF Analysis

Expand your potential target group by determining which product portfolio, marketing mix or product variants appeal to the highest number of customers.
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Get insights on

  • custom-questions

    Customer Needs

  • checkmark

    Likeability

  • market-research

    Product USPs

  • automation

    Key Drivers

  • Hero-Icon_Calendar-1

    Ideal Frequency

  • dashboard

    Product Preferences

  • Hero-Icon_Online-Shopping

    Buying Behavior

  • notifications

    Ad Awareness

Understand how consumers think

Instead of assuming, ask your customers directly and get the answers you need in minutes (literally).

TURF ANALYSIS 101

In a nutshell

Learn more in our "Market Research ABC: When to use a TURF analysis, what for and how to conduct it.

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Step-by-step guide

TURF Analysis

Conduct TURF analysis like a pro with our step-by-step guide.

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Become a market research rockstar

Everything at one glance in the Appinio ABC for Market Research.

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