Appinio for Market Researchers

Real-time market research is now a reality

We work hard to make your life easy. From concept tests, to price analyses, to conjoint analyses and beyond, our powerful all-in-one platform has got all the tools you might need. Get access to global panels in 90+ countries, interactive reports and our team of in-house research experts to bounce ideas off (all in real time).
Appinio for Market Researchers

Trusted and loved by 2000+ teams at

  • bbdo
  • vogue (2)
  • Sellpy (2)
  • sony
  • Pepsico
  • uniqlo

How Appinio works

  • Step 1

    Draft a questionnaire

    Make use of our templates or create your own customized survey.

  • Step 2

    Define your target group

    With our panel you can reach your target group in 90+ countries and select from 1200+ characteristics to define exactly whom you want to reach.

  • Step 3

    Get results in minutes

    Use our interactive reports to track, analyze and export results in real-time.

Use Cases


Conjoint analysis

Exceed customers' expectations by offering the perfect combination of features at the right price point. Some call it "mind-reading", we call it "conjoint analysis".
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TURF analysis

Expand your potential target group by determining which product portfolio, marketing mix or product variants appeal to the highest number of customers.
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Brand tracking

Don’t fly blind. Measure and track your brand's performance to stay on top of consumers' perceptions of you.
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Target group analysis

Gen Z or Millenials? Yoga lovers or CrossFit fans? Get a clear understanding of your target audience to create great products that they will actually need and love.
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Flexible data export

You see it, you like it, you want it, you got it! It takes one click to export any chart or piece of data for your reports. Pptx, xlsx or csv – you name it. Custom reports created by our superstar research consultants available upon request.

Flexible Data Export


Multi-level screening

Our research consultant team determines your target group as precisely as possible in a multi-stage process using preliminary surveys and always keeps an eye on the desired goals.

Multi-level Screening


Interactive reports

Use our powerful dashboard to play around with insights, create interactive reports and share data with your colleagues or clients. All in real time.

Interactive Dashboard


Advanced analysis options

Whichever form of an in-depth analysis you might need to make the right decision, our team of top research consultants is there to help. Significance tests, TURF analysis, KANO analysis and many more are available.

Advanced analysis options


Multi-country surveys

Market research the Appinio way knows no boundaries. With respondents in 90+ countries, we collect global insights in real-time. Easily vizualize and compare data from multiple markets, analyze consumer behavior and trends from around the world, using our mapping feature.

Multi-country surveys

Not convinced? Let's change that.

  • icon-ease


    Our platform is so intuitive, anyone can do it (no PhD in research needed)
  • fast


    <23 mins average field time for 1,000 respondents
  • people


    Define the right target group from 1200+ characteristics and survey it in over 90 countries
  • consulting

    Expert advice

    Our dedicated research consultants will guide you through every step of the way
  • quality

    Superior data

    Through focus on user experience and intrinsic motivation
  • dashboard


    Powerful interactive reports to answer all of your questions

Like what you're seeing? Try it for yourself

  • See our platform in action

  • Experience real-time results

  • Explore reports & templates

Get started for free
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