Target Group Analysis

Gen Z or Millenials? Yoga lovers or CrossFit fans? Get a clear understanding of your target audience to create great products that they will actually need and love.

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Get to know your target group

Target group demographics
Product use
Ad channels
Usage situation
Drivers and barriers
Purchase channel
Purchase frequency
Buying behaviour

Understand how consumers think

Instead of assuming, ask your customers directly and get the answers you need in minutes (literally).

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Target group analysis 101

Learn more in our "Market Research ABC" and find out when, where and why consumers buy their favorite products and what makes or breaks their decision.

Step-by-step guide

Get in-depth insights and a detailed step-by-step guide for setting up a target group analysis with Appinio.

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See all of our use cases

Sky is the limit when it comes to our research capabilities. From concept test to brand tracking and beyond, we've got all your research needs covered.

Use Case

Brand tracking

Don’t fly blind. Measure and track your brand's performance to stay on top of consumers' perceptions of you.

Use Case

Target group analysis

Gen Z or Millenials? Yoga lovers or CrossFit fans? Get a clear understanding of your target audience to create great products that they will actually need and love.

Use Case

Concept test

How to find out strengths and weaknesses of new product ideas in 4 steps.

Use Case

Design test

Let your own target group have a say and ask how designs or ads are received by the target group as early as the conception phase.

Become a market research rockstar

Everything at one glance in the Appinio ABC for Market Research.

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