Target Group Analysis

Get to know your target group
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Target group demographics
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Product use
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Ad channels
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Usage situation
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Drivers and barriers
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Purchase channel
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Purchase frequency
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Buying behaviour
Understand how consumers think
Target group analysis 101
Learn more in our "Market Research ABC" and find out when, where and why consumers buy their favorite products and what makes or breaks their decision.
The Market Research ABC

Step-by-step guide
Get in-depth insights and a detailed step-by-step guide for setting up a target group analysis with Appinio.

See all of our use cases
Sky is the limit when it comes to our research capabilities. From concept test to brand tracking and beyond, we've got all your research needs covered.

Use Case
Brand tracking

Use Case
Target group analysis

Use Case
Concept test

Use Case
Design test
Become a market research rockstar
Everything at one glance in the Appinio ABC for Market Research.
The Market Research ABC
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Experience real-time results
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