Target Group Analysis

Gen Z or Millenials? Yoga lovers or CrossFit fans? Get a clear understanding of your target audience to create great products that they will actually need and love.

Get to know your target group

  • Target

    Target group demographics

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    Product use

  • notifications

    Ad channels

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    Usage situation

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    Drivers and barriers

  • Hero-Icon_Purchase-1

    Purchase channel

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    Purchase frequency

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    Buying behaviour

Understand how consumers think

Instead of assuming, ask your customers directly and get the answers you need in minutes (literally).

Target group analysis 101

Learn more in our "Market Research ABC" and find out when, where and why consumers buy their favorite products and what makes or breaks their decision.


Step-by-step guide

Get in-depth insights and a detailed step-by-step guide for setting up a target group analysis with Appinio.


Become a market research rockstar

Everything at one glance in the Appinio ABC for Market Research.


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