Appinio's Market Research Blog

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April 30, 2026 | 32min read

Experimental Research: Definition, Types, Design, Examples

Experimental research is a cornerstone of scientific inquiry, providing a systematic approach to understanding cause-and-effect re...

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April 30, 2026 | 35min read

What is Applied Research? Definition, Types, Examples | Appinio Blog

Ever wondered how groundbreaking solutions to real-world challenges are developed, or how innovations come to life? Applied resear...

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April 30, 2026 | 37min read

Quasi-Experimental Design: Definition, Types, Examples

Ever wondered how researchers uncover cause-and-effect relationships in the real world, where controlled experiments are often elu...

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Agentic commerce

08.06.2026 | 3min read

5 top takeaways from the Algorithmic Shopper® research

We recently sat down with Paul F. Accornero from The AI Praxis™ to chat through agentic shopping and how consumers feel about it.
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 Appinio Conversations: Making the most of synthetic personas

08.06.2026 | 11min read

Appinio Conversations: Making the most of synthetic personas

Synthetic personas are built for the exploratory phase of your research. Think of it as a smart digital focus group that scales....
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 Market research trends in the tech industry: What's changing in 2026

30.04.2026 | 16min read

Market research trends in the tech industry: What's changing in 2026

Speed has always been a pressure point for market researchers. But in 2026, the conversation has shifted. It's no longer just...
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 Career tips for market researchers

27.01.2026 | 4min read

Six career tips for market researchers in the AI era

Market research is changing - and AI is rewriting the rules of the game. Instead of a routine job, you have the chance to become...
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 MRMW 2025 Appinio booth

02.12.2025 | 5min read

MRMW 2025: Event Recap

The MRMW Europe 2025 in Berlin was the hotspot for the future of market research and the role of AI. From seamless real-time...
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 Smart buying moments: How CEPs grow your brand

23.02.2026 | 5min read

Smart buying moments: How CEPs help your brand grow

Today, it is no longer enough for your brand to simply be "known" to be strong. It's about being present in the consumer's mind...
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 The power of market research: How McCain conquered the market with CEPs

23.02.2026 | 8min read

The power of market research: How McCain conquered the market with CEPs

Did you also attend the OMR Masterclass held by our Director Research Louise Leitsch? Then you already know how fascinating...
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 Blending machine learning and human expertise for high-quality research data

26.01.2026 | 5min read

Blending machine learning and human expertise for high-quality research data

At Appinio, high-quality data is the backbone of the insights we deliver. Maintaining data integrity requires a precise balance...
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 Trustly uses Appinio’s insights to revolutionize utility bill payments

02.12.2025 | 5min read

Trustly uses Appinio’s insights to revolutionize utility bill payments

Trustly, a Swedish fintech company, set themselves a goal - To make payments easier and more direct. How? By enabling customers...
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 Track Your Customer Retention & Brand Metrics for Post-Holiday Success

20.03.2025 | 9min read

Track Your Customer Retention & Brand Metrics for Post-Holiday Success

With the time of booming sales and increased customer engagement fading, a new challenge emerges: retaining those customers you...
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 Creative Checkup – Optimize Advertising Slogans & Creatives for maximum ROI

30.10.2025 | 10min read

Creative Checkup – Optimize Advertising Slogans & Creatives for ROI

In the last post, we looked at how to make sure your pricing strategy is seasonality-proof. Yet seasonality success is not only...
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 Get your brand Holiday Ready: 4 Essential Steps to Smash your Q4

14.01.2025 | 10min read

Get your brand Holiday Ready: 4 Essential Steps to Smash your Q4

As the year ends, Q4 presents the perfect opportunity for you to capitalize on the consumer spending surge driven by Black...
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