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Your Target Group as your Sparring Partner

Trends and consumer needs are constantly changing. Appinio automates market research and collects thousands of answers from your target group within minutes - giving you representative feedback in real-time. We conduct market research as it should be today: fast, simple, valid.

 

To understand their target group's needs, companies need to validate decisions with consumers continuously. This constant exchange enables companies to become consumer-centric, make better decisions, and build better products.
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Use Cases & Research Areas

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  • All
  • Advertising
  • Brand & Tracking
  • Product
  • Customer
  • Price
  • Employees
Understand
Target Audience Analysis

7-step guide on how to conduct a target audience analysis.
Validate
Pricing Analysis Van Westendorp

How to do a pricing analysis using the Van Westendorp Price Sensitivity Meter.
Track
Brand Awareness Survey

Measure whether a brand is present in consumers' minds.
Track
Brand Image Analysis

Measuring brand image: What do consumers associate with a brand?
Understand
Quality Criteria in Market Research

How to meet quality criteria in market research surveys.
Prototype
Concept Testing

How to find out strengths and weaknesses of new product ideas in 4 steps.
Track
Competitive Analysis

This guide explains step by step how to do a competitive analysis und what to consider.
Track
Campaign Tracking

This guide explains how to measure the advertising impact of campaigns using market research.
Track
Brand Tracking

This guide explains step by step how to set up a brand tracking and which KPIs are important.
Validate
Design Test

This guide explains the different types of design tests and what needs to be considered.
Validate
Logo Test

How can a logo be tested and what needs to be considered?
Track
Customer Satisfaction Analysis

This guide explains step by step how a customer satisfaction analysis is carried out and what needs to be considered.
Understand
HR Surveys

This guide explains how human resources managers can make use of surveys specifically for recruiting purposes and employer branding.
Understand
Survey Guide

A step by step guide about how to create valid questionnaires, what types of questions exist and what to consider.
Validate
Pricing Analysis Gabor Granger

This guide explains how willingness to buy and price sensitivity are measured using the Gabor-Granger method.
Validate
Product Preferences: MaxDiff Scaling

This guide explains how you can use MaxDiff Scaling to find out which (product) characteristics are most important to customers.
Validate
Kano Model

This guide explains how you can use the Kano model to assess which product features have most impact on customer satisfaction.
Understand
Implicit Association Test

Test unconscious perceptions and associations of your target group
Validate
Conjoint Analysis

This guide explains how to use conjoint analysis to determine which product features are important to consumers and what the optimal combination of price and features is.
Understand
TURF Analysis

Learn how to use the TURF analysis to create a new and more beneficial portfolio in terms of reaching potential customers.